CrawlJobs Logo

Tagging & Optimisation Manager

welovesalt.com Logo

Salt

Location Icon

Location:
United Kingdom , London

Category Icon
Category:
IT - Software Development

Job Type Icon

Contract Type:
Employment contract

Salary Icon

Salary:

80000.00 - 85000.00 GBP / Year
Save Job
Save Icon
Apply Position

Job Description:

A leading global fintech is reshaping how it measures, personalises and scales its marketing, and they need someone to own the tagging, optimisation and attribution layer that underpins all of it. Newly defined role inside an established Marketing Tech team, with a wider function built out of people from digital-first organisations. Performance-led, not a traditional financial services environment.

Job Responsibility:

  • Owning the tagging stack across GA4, GTM, server-side tagging and conversion APIs
  • Designing and maintaining the data layer across web, app and server-side
  • Leading attribution and multi-touch attribution modelling
  • Driving optimisation, experimentation and conversion improvements off the back of the data
  • Unlocking analytics for SEO, performance, growth and CRM teams to act on
  • Scoping and delivering AI-powered marketing solutions, from experimentation into production

Requirements:

  • Hands-on with GA4, GTM and server-side tagging (or strong on one and growing into the others)
  • Solid grasp of conversion APIs, data layer design and attribution
  • Hands on experience with mult touch attribution
  • Background in digital analytics, MarTech, performance marketing, optimisation or measurement
  • Some exposure to AI, ML or automation in a marketing or commercial context
  • Bias for shipping, not just discovery decks

Nice to have:

  • AI workflow tooling or prompt engineering
  • A/B testing, experimentation or CRO experience
  • MMM
  • Adobe Analytics (or other analytics platforms beyond GA4)
  • Comfort around APIs, data schemas and integrations

Additional Information:

Job Posted:
May 17, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Icon
Salt - All Job Offers
Job Link Share:
Copy Link Icon
Facebook Icon Twitter Icon LinkedIn Icon

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Tagging & Optimisation Manager

European Senior Media Analytics and Effectiveness Manager

My client is looking for a European Senior Media Analytics and Effectiveness Man...
Location
Location
United Kingdom , Watford
Salary
Salary:
Not provided
blu-digital.co.uk Logo
Blu Digital
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • hands-on experience of being responsible for tag management in current or previous roles within the last 2 years
  • in-depth knowledge of data privacy, analytics, consent management
  • experience in media/digital/ecommerce analytics
Job Responsibility
Job Responsibility
  • drive efficiency and effectiveness to support client’s objectives and KPIs across all media channels
  • focus on campaign tag management across multiple markets
  • tagging and tracking of assets across Europe
  • development and delivery of optimisations to improve measurement, attribution, and performance of omnichannel media plans
  • source of media analytics expertise
  • actively researching and embedding innovations within paid media, data, and technology
  • supporting GA4 migration
  • audit analytics usage and metrics, including objects, tags, and reporting elements
  • developing custom analytics JavaScript to create events and triggers in Google Tag Manager
  • regularly ensuring integrity and accuracy of client's tagging environment
Read More
Arrow Right

Paid Media Specialist

Our client is currently looking to recruit a Paid Media Specialist to lead all P...
Location
Location
United Kingdom , London
Salary
Salary:
50000.00 GBP / Year
blu-digital.co.uk Logo
Blu Digital
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • experience with hands on PPC and Tag Management
  • understanding tracking and attribution
Job Responsibility
Job Responsibility
  • lead all Paid Media channels across Paid Search, Programmatic Video Display and Paid Social, with a focus on commercial performance
  • accountable for budget management and optimisation
  • lead channel and tech partner relationships
  • define individual Channel Strategy, feeding into overall Acquisition plans to support the wider business growth objectives
  • work closely with SEO, CRM and UX/UI channel specialists, as well as the Content and Creative Design teams to deliver the best results for the business
Read More
Arrow Right

Paid Media Specialist

Our client is currently looking to recruit a Paid Media Specialist to lead all P...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
blu-digital.co.uk Logo
Blu Digital
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • experience with hands-on PPC and Tag Management
  • understanding tracking and attribution
Job Responsibility
Job Responsibility
  • lead all Paid Media channels across Paid Search, Programmatic Video Display and Paid Social, with a focus on commercial performance
  • accountable for budget management and optimisation
  • lead channel and define individual Channel Strategy, feeding into overall Acquisition plans, to support the wider business growth objectives
  • work closely with SEO, CRM and UX/UI channel specialists, as well as the Content and Creative Design teams to deliver the best results for the business
Read More
Arrow Right

Senior PPC Executive/Analyst

The Sunday Times Fast Track 100 UK start-up is hiring a Senior PPC Executive/ An...
Location
Location
United Kingdom , London
Salary
Salary:
32000.00 GBP / Year
blu-digital.co.uk Logo
Blu Digital
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 2-3 years experience in PPC management across Google & Bing
  • Proficient in Google Analytics
  • Experience in Google Tag Manager
  • SEMRush experience
  • Data studio reporting experience
  • Team player with organizational skills
  • Ability to work within a fast paced e-commerce environment
Job Responsibility
Job Responsibility
  • Work within the growth team and the wider marketing team to deliver high quality search campaigns
  • Own campaigns creation, management and optimisation of PPC and shopping campaigns
  • Report, analysis and present results to the wider team
  • Keep up to date with the latest industry trends and their impact on our search marketing and disseminating that information to the wider group as needed
What we offer
What we offer
  • Pension scheme
  • 25 holidays
  • Real career progression opportunities
  • Dynamic working environment in our small and dedicated team
  • Flexible working hours
  • Weekly freebees
  • Fulltime
Read More
Arrow Right

PPC Executive

The Sunday Times Fast Track 100 UK start-up is hiring a PPC Executive. They are ...
Location
Location
United Kingdom , London
Salary
Salary:
32000.00 GBP / Year
blu-digital.co.uk Logo
Blu Digital
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 2-3 years experience in PPC management across Google & Bing
  • proficient in Google Analytics
  • experience in Google Tag Manager
  • SEMRush experience
  • data studio reporting experience is preferred
  • team player with organizational skills
  • ability to work within a fast paced e-commerce environment
Job Responsibility
Job Responsibility
  • Work within the growth team and the wider marketing team to deliver high quality search campaigns
  • own campaigns creation, management and optimisation of PPC and shopping campaigns
  • report, analysis and present results to the wider team
  • keep up to date with the latest industry trends and their impact on our search marketing and disseminating that information to the wider group as needed
What we offer
What we offer
  • pension scheme
  • 25 holidays
  • real career progression opportunities
  • dynamic working environment
  • flexible working hours
  • weekly freebees
  • Fulltime
Read More
Arrow Right

Marketing Technology Specialist

Our client is a leading company in the educational tech industry seeking a talen...
Location
Location
Belgium , Antwerp
Salary
Salary:
Not provided
ariadgroup.com Logo
ARIAD
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Ambition to further develop your career in MarTech within the EdTech/education domain
  • 3+ years of experience in a MarTech or digital marketing function
  • Bachelor’s/Master’s in Marketing, Communication or Business—or equivalent experience
  • Hands-on with tools such as Salesforce, Marketing Cloud, Contentful, Google Tag Manager, Mixpanel, FormAssembly, and Monday (or similar)
  • Understanding of data flows and APIs
  • experience with data integrations between platforms
  • Ability to collaborate with both marketers and developers/IT—clear, audience-appropriate communication
  • Analytical mindset and a practical, hands-on approach
  • comfortable balancing speed with quality
Job Responsibility
Job Responsibility
  • Manage and optimise the marketing technology landscape (CRM, Marketing Cloud/automation, analytics, tagging, consent)
  • Translate marketing requirements into scalable workflows, data models and integrations that improve targeting and measurement
  • Collaborate with marketing, data and IT teams to integrate systems (e.g., Salesforce, Contentful, email tools, websites and learning platforms)
  • Safeguard data quality, audience segmentation and reporting across channels
  • maintain clear documentation and governance
  • Implement tracking & analytics (e.g., GTM, event schemas) and deliver actionable dashboards for campaign and journey optimisation
  • Monitor MarTech trends
  • pilot new tools and propose innovations that enhance customer experience and operational efficiency
  • Support personalisation initiatives and experimentation (A/B testing) across key journeys
What we offer
What we offer
  • You will have the opportunity to work with a dynamic, ambitious, fun, skilled team, and be a key player in driving fantastic customer experience
  • Personalized follow-up & honest feedback guided by our Digital Talent Managers
  • Access to leading A-brands in Europe such as Samsung, ING Bank, Carrefour, L'Oreal, Decathlon and many others
  • Fulltime
Read More
Arrow Right

Digital Marketing Executive

Our client, a leading global agency, is looking for a hands-on Digital Marketing...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
blu-digital.co.uk Logo
Blu Digital
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience of executing digital marketing campaigns across ppc, seo, social media, crm and content
  • Ability to provide insight and reports
  • Experience setting up PPC campaigns and some paid social media campaigns
  • Experience with Google Tag Manager and Google Analytics
  • Experience optimising campaigns
  • Experience with CMS management
  • Experience with automation tools
  • Strong communication skills
  • Ability to multitask
  • Strong time-management skills
  • Fulltime
Read More
Arrow Right

Digital Analytics Manager

We’re looking for a Digital Analytics Manager to maintain and develop our digita...
Location
Location
United Kingdom , Hull
Salary
Salary:
Not provided
arco.co.uk Logo
ARCO Limited
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • A collaborative leader who can motivate and influence teams across the organisation
  • Proven track record of interpreting complex data sets to drive business action
  • Experience measuring and optimising digital marketing campaigns
  • Experience evaluating, selecting and managing analytics platforms
  • Experience working with external agencies and technical partners
  • Expert knowledge of the Google analytics ecosystem including: GA4, Google Tag Manager, Looker Studio, BigQuery
  • Strong SQL skills for data extraction and analysis
  • Experience using BI tools such as Power BI or SAP Analytics Cloud
  • Experience implementing and managing on-site analytics tools
Job Responsibility
Job Responsibility
  • Analyse customer behaviour, trends and performance to provide data-driven recommendations for our digital roadmap and trading plans
  • Champion the use of analytics, customer insight and data science across the business
  • Identify opportunities for channel shift, merchandising improvements and campaign optimisation
  • Develop and maintain dashboard-style reporting to support day-to-day eCommerce performance
  • Manage and optimise Google Tag Manager and Google Analytics implementations, ensuring accurate tracking and reliable data
  • Select, implement and manage analytics tools that provide granular insight into onsite behaviour (e.g. GA4, Hotjar)
  • Partner with external agencies and vendors to support analytics implementation and measurement strategy
  • Work across the business to expand analytics capability beyond eCommerce
  • Translate complex datasets into clear stories and insights for senior stakeholders
What we offer
What we offer
  • 32 days holiday inclusive of bank holidays
  • Opportunity to purchase 5 additional days annual leave each calendar year (subject to qualifying salary)
  • 2 fully paid Community Volunteering days every year
  • An excellent pension (up to 8% Arco contribution) and x4 Life Assurance scheme
  • A huge range of discounts to help with cost of living via Perkbox plus Employee Discount on Arco products
  • Free, 24-hour access to our Employee Assistance Programme
  • Health Cash Plan where we'll reimburse up to 100% of everyday healthcare costs
  • Access to our Learning Management System, to support your personal and career development
  • Long-term service awards
  • Fulltime
Read More
Arrow Right