Tag Management Specialist

• Manage the full implementation of Google Tag Manager (GTM) containers, including complex Triggers & Variables to capture granular user data
• Lead the transition to and maintenance of Server-Side Tag Manager, improving data privacy, security, and website performance
• Execute rigorous Preview & Debugging processes to ensure tags fire correctly without impacting site speed or user experience
• Drive Google Analytics 4 setups and migrations, ensuring data continuity and accuracy across all web properties
• Configure Google Search Console and manage Search Console API integrations to sync organic performance data with GA4 reporting
• Standardize UTM Tagging protocols across all paid and organic channels to ensure clean attribution
• Define and setup conversion actions that align with business KPIs, including deep-funnel events and lead form tracking
• Manage the importing of GA4 conversion actions into Google Ads to optimize bidding strategies and ROI
• Oversee measurement for Google Ads and Microsoft Ads, ensuring pixels and conversion scripts are firing accurately for both platforms
• Conduct comprehensive conversion tracking form testing to validate that leads are being captured in both the CRM and advertising platforms
• Utilize Google Search Console API Management to automate data exports, custom reporting dashboards, user management and property activation
• Create comprehensive dashboards utilizing data blending and real-time data access to visualize performance
• Manage Google Search Console API connections for advanced SEO data extraction and reporting

• Advanced proficiency in GTM (Web & Server-Side) and GA4
• Proven experience managing tracking for Google Ads, Microsoft Ads, and Google Search Console
• Exceptional ability to troubleshoot broken tags and data discrepancies using browser developer tools and GTM debug mode
• Strong understanding of UTM parameters and data layering to ensure high-quality reporting
• Ability to translate complex technical tracking requirements into actionable insights for marketing stakeholders
• Experience with a variety of Marketing Automation and CMS systems a plus
• Capacity to function in a fast-paced, high-pressure environment
• Strong time management and multitasking skills with the ability to prioritize tasks
• Ability to follow and take direction and feedback
• Ability to build relationships and articulate ideas well with a keen attention to detail
• Critical thinking and problem-solving skills
• Ability to work with teams and collaborate
• Above average communication skills
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form
• Ability to deal with problems involving several concrete variables in standardized situations
• Excellent writing, grammar, editing, copywriting and presentation skills required
• Ability to multi-task in a fast-paced environment

Experience with a variety of Marketing Automation and CMS systems a plus