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The SVP Digital Video is a senior leadership position within Zoo 55, responsible for overseeing the entire YouTube and Social Video content team. This role is pivotal in shaping and executing the strategic vision for ITV's digital content monetisation across all social video platforms, including YouTube, Facebook, TikTok, Snapchat, and other emerging platforms.
Job Responsibility:
Develop and execute ITV Studios’ YouTube and social media content and monetisation strategy to drive revenues
Work closely with the wider digital leadership team to align on growth opportunities
Work closely with GP sales teams to understand sales activity
Develop relationships with Global Content team to understand content pipeline
Work closely with Studio 55 to ensure the delivery of brand content deals
Work closely with our strategic partner Merzigo
Work closely with the COO and Director of Operations to drive revenues using YouTube's Content ID System
Work with content protection vendors to support the removal of illegal content
Utilise analytics tools to assess performance
Drive, measure and analyse overall Social Channels performance against key metrics
Conduct regular competitor analysis
Lead relationships with digital platforms
Streamline operational workflows including the use of AI
Provide leadership for the entire Digital channels team
Requirements:
Solid experience leading a team in the social video space
Experience in leading change and managing transitions within a digital or media environment
Experience in budget planning and financial oversight
Expertise in utilising data analytics to inform strategic decisions
Strong commercial focus with experience in identifying and leveraging revenue opportunities on digital/social platforms
Deep passion for digital/social media and content distribution
Demonstrate an ability to grow channels and fans and revenues on multiple platforms
Demonstrate strategic thinking in digital video growth
Nice to have:
Ability to work in a complex corporate environment
Ability to influence key decision makers
Ability to develop and articulate a clear vision for digital content strategy
Demonstrated ability to drive innovation in digital content and distribution strategies
Exceptional communication skills
What we offer:
Flexible working with a range of options
Generous holiday allowance, plus you can buy more
Annual bonus opportunity
Competitive pension contribution
Save as you earn - with an opportunity to buy ITV shares