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A profitable, high-growth wellness tech company with a decades-strong DTC engine is now expanding into commercial and institutional markets (hospitality, schools, fitness, municipalities, and more). They’re looking for a strategic SVP to lead that charge: building the go-to-market playbook, owning revenue growth, and scaling a modern B2B marketing and sales engine from the ground up. The company does $200M+ revenue and has tripled in size in the past six years.
Job Responsibility:
Build and lead the full commercial revenue engine–spanning both B2B sales and marketing functions
Own GTM strategy and execution across all commercial verticals (e.g., hospitality, fitness, education, municipalities, CRE)
Drive digital marketing, influencer outreach, and demand gen to build pipeline and brand awareness
Scale and lead a growing team (currently 5 direct reports w/ runway to quickly grow to 10) across sales, marketing, and support roles
Collaborate cross-functionally with product, operations, and consumer teams to align messaging and execution
Requirements:
7+ years leading B2B commercial teams with direct P&L accountability and a demonstrable record of growing revenue from early-stage to $10M+
Proven track record building repeatable, measurable digital demand programs that feed e-commerce and sales pipeline (website/SEO/SEM, AI chatbots, content, creator/influencer partnerships, YouTube/TikTok, paid social)