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We’re looking to bring on a SVP of Global Digital Marketing to lead at the intersection of culture, technology, and creativity. BMG’s global marketing team is digitally native, insight-driven, and built for what’s next. We drive impact across all touchpoints — from social storytelling and audience growth to CRM, paid media, and global activations — with innovation and agility at the core. This team is fully integrated with our advertising, data, and tech ecosystems, and partners closely with artists, managers, platforms, and internal stakeholders across content, commerce, and analytics to architect campaigns that scale globally. We’re also building for the future with a focus on AI-native marketing strategies and deeper collaboration across Bertelsmann’s verticals — from media to publishing — unlocking unique creative and commercial opportunities for our artists.
Job Responsibility:
Lead a best-in-class digital marketing team
Own the global digital marketing, audience development, and performance strategy
Recruit, develop, and elevate top-tier talent
Push boundaries through AI-forward marketing, new platform partnerships, and collaboration across Bertelsmann’s verticals
Build Global Brands Through Localized Audience Strategy
Partner directly with artists and their teams to bring creative visions to life
Translate artist narratives into compelling campaign concepts
Champion the artist’s voice in every execution
Break new artists by building unforgettable campaigns
Grow and reimagine catalog through culturally resonant campaigns
Design and execute global strategies that scale audience growth, performance marketing, and operational excellence
Position BMG as a leader in digital audience marketing
Collaborate closely with DSP teams, regional/local teams, and platform partners
Maintain deep fluency in the evolving marketing landscape
Reporting: Define and track KPIs
Monitor social, streaming, and paid media metrics
Report monthly revenue performance against goals
Requirements:
Extensive senior-level experience in music, entertainment, or a world-class brand
Deep understanding of cultural relevance, audience connection, and global marketing execution
Keen to lead the transformation of our paid media approach by integrating AI-powered solutions
Deep understanding of audience diversity
Strong relationships and proven track record of success with key social and digital platforms
Proven experience leading and developing high performing teams as well as partner relationships
First class written and verbal communication, with outstanding interpersonal and networking skills
What we offer:
25 days pro-rated annual leave, plus 3 days between Christmas & New Year and an extra day for your birthday
Flexible working opportunities
Subsidised gym membership
Private Health Insurance
Competitive pension scheme
All parents, regardless of gender or sexual orientation, will receive 6 months of fully paid parental leave
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