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Svp, Experiential Branding Lead

United States, Atlanta, GA 180000.00 - 200000.00 USD / Year · Job Posted February 20, 2026
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Job Description

JLL Design is seeking an accomplished design and branding executive to lead and expand our Experiential Branding practice in the Americas. This strategic role will be responsible for developing a portfolio of services and capabilities within brand advisory, environmental branding, and digital experience design. The role will target workplace/office interiors, multi-site retail, and other consumer sectors, with planned expansion from North America in the future. Reporting directly to the Global Head of Retail and Branding, this executive will lead a specialized team of design professionals to rapidly grow these services into a multi-million-dollar business within JLL Design.

Job Responsibility

  • Partner with the Global Design Advisory Retail & Branding Lead to develop and execute comprehensive strategic plans for the Experiential Branding practice
  • Drive profitable business growth through strategic planning, management reporting, and performance analysis
  • Build and expand specialized design teams/studios to deliver exceptional experience design solutions in retail, workplace, healthcare, hospitality, higher education, and financial services
  • Serve as a thought leader and subject matter expert in branding and digital design
  • Foster client relationships both internally across the enterprise and externally with C-Suite and senior leadership levels
  • Assess and align resources across AMER and global design resources to strengthen service offerings, efficiency, and quality in project delivery
  • Implement standardized processes and quality control measures in partnership with Global Design Advisory Retail & Branding Lead
  • Establish and monitor key performance indicators aligned with AMER business metrics
  • Ensure compliance with safety, governance, and risk management standards
  • Develop vendor relationships to support operations and ensure cost-effectiveness
  • Lead, mentor, and develop a high-performing design team, fostering a culture of collaboration, knowledge-sharing, and continuous improvement
  • Partner with HR to attract and retain top talent
  • Partner with regional design leaders as needed to develop training programs enhancing global team capabilities (~5% of time)
  • Lead cross-functional teams in a matrix environment, influencing, sometimes without direct authority

Requirements

  • Minimum 15 years of proven leadership experience in retail design or brand experience design (agency leadership experience a plus)
  • Degree in Design and/or Business (MBA preferred)
  • Demonstrated success leading the experience design function for retailer(s) and/or consumer brand(s)
  • Deep understanding of both brand development and environmental design processes, tools, and methodologies
  • Strong knowledge of architectural design and digital experience design
  • Experience implementing process and quality control systems in creative professional services
  • Proven ability to translate strategic vision into operational excellence
  • Strong financial acumen with experience optimizing costs and improving profitability
  • Excellent communication skills with the ability to influence senior stakeholders
  • Data-driven decision-making capabilities with strong analytical skills
  • Experience leading teams through organizational transformation and change
  • Experience working with or for global CRE businesses
  • Deep knowledge of client dynamics and purchasing behavior at the executive level
  • Ability to balance strategic thinking with hands-on operational management
  • Demonstrated success working in fast-paced global environments with evolving priorities

What we offer

  • 401(k) plan with matching company contributions
  • Comprehensive Medical, Dental & Vision Care
  • Paid parental leave at 100% of salary
  • Paid Time Off and Company Holidays
  • Early access to earned wages through Daily Pay
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