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The SVP Ad Sales in APAC will be responsible for developing and executing a comprehensive advertising sales strategy that drives revenue, builds strong relationships with key clients, and enhances the value of our advertising offerings. This role is crucial in driving the growth and profitability of our advertising business and ensuring we remain at the forefront of industry trends.
Job Responsibility:
Lead the advertising sales team in driving revenue and profit growth through direct media sales, sponsorships, partnerships and bespoke content creation
Develop and execute a strategic advertising sales plan that aligns with the company’s overall business objectives and growth targets
Collaborate actively with inventory owners and shared business functions to coordinate approach to clients and develop business plans that exploit opportunities across all BBCS business activities to ensure maximum financial return
Establish and track key performance indicators (KPIs) to assess the effectiveness of the advertising sales team and the overall strategy
Represent BBC Studios at events, thinking and communicating as an enterprise leader to benefit commercial returns across all lines of business
Cultivate strong, long-term relationships with advertising clients, agencies, and partners
Lead key client negotiations and develop customized solutions to meet client needs while maximizing revenue and profit
Ensure high levels of client satisfaction and retention by delivering exceptional service and value
Oversee the development and execution of effective advertising campaigns that drive results for clients
Stay up-to-date with industry trends, market conditions, and competitor activities to identify new opportunities and threats
Evaluate and adjust sales strategies based on market changes and performance metrics
Collaborate with product, marketing, and content teams to create compelling ad solutions that appeal to current and potential clients
Liaise with BBCS Editorial and Product teams to ensure that content and digital assets meet client requirements and are competitive
Hire, train, and mentor a high-performing advertising sales team, fostering a culture of accountability, collaboration, and excellence
Provide leadership and guidance to sales managers, account executives, and support staff to achieve targets and exceed expectations
Conduct regular performance reviews, set clear goals, and encourage professional development within the sales team
Manage the advertising sales pipeline and revenue forecasting, ensuring accurate projections and timely reporting to senior management
Use sales data to identify trends, optimize pricing strategies, and maximise returns potential
Regularly present performance updates, strategic insights, and revenue forecasts to the executive leadership team
Ensure compliance with BBC Code of Conduct, Editorial Standards, Advertising and Sponsorship Guidelines, BBCS values and all other internal commercial policies and controls, making sure that all business is conducted with the highest standards of integrity and ethics
Requirements:
Proven experience in advertising sales leadership within a publishing, media, or digital-first environment
Strong track record of driving revenue growth and managing high-performing sales teams
In-depth knowledge of digital advertising, programmatic and integrated ad solutions
Excellent negotiation, communication, and interpersonal skills, with the ability to build and maintain relationships with key stakeholders
Strong analytical skills, with the ability to use data to inform strategy and performance
Strategic thinker with the ability to execute complex sales strategies and adapt to changing market conditions
Exceptional organizational skills and the ability to manage multiple priorities and deadlines
Bachelor's degree in Business, Marketing, Communications, or related field
Nice to have:
Experience managing a diverse portfolio of advertising products across multiple platforms
Expertise working with a news publisher and selling inventory around news content
Established network of industry contacts and relationships with major advertisers and agencies
What we offer:
Inclusive environment
Contribute to some of the world’s best loved content
Work environment where we value and respect every individual's unique contribution
Employees feel that they can belong, thrive and achieve their full potential
Diverse workforce
Applications welcome from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief