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The Surface Consumer Lead, Microsoft Digital Stores, Americas is responsible for delivering the revenue, margin, growth, and customer satisfaction targets for the Microsoft Store Direct Americas business for Surface. This role provides end-to-end ownership of the Surface Consumer Line of Business (LOB) across the Americas region and partners closely with cross-functional teams to ensure business plans are aligned, field teams are informed and prepared, and execution is consistent and effective across key priorities. Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees, we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Job Responsibility
Define and evolve the last-mile go-to-market (GTM) framework across products, including structuring and prioritizing GTM programs to drive scalable, customer-relevant execution
Translate product and campaign priorities into customer-relevant execution plans for the Americas, aligning stakeholders on timelines, deliverables, and dependencies
Drive readiness and continuously improve GTM processes and playbooks, incorporating performance and customer insights to enhance execution effectiveness
Drive last-mile execution of product launches, campaigns, and GTM programs across Digital Stores in the Americas, ensuring quality and alignment to plan
Execute regional GTM programs end-to-end, coordinating across internal stakeholders and external partners to deliver customer-relevant outcomes
Test, iterate, and scale new locally relevant customer ideas and pilots, identifying high-impact opportunities and operationalizing successful programs
Track and analyze performance across launches and GTM programs, identifying key drivers and opportunities to optimize customer outcomes
Synthesize and communicate performance and customer insights to inform prioritization, program refinement, and future planning
Evaluate effectiveness of GTM programs and pilots, leveraging data and customer feedback to improve execution and inform scale decisions
Embody our Culture & Values
Requirements
Master's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 3+ years experience in retail, ecommerce, data science, research, marketing or business-related roles
OR Bachelor's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 4+ years experience in retail, ecommerce, data science, research, marketing or business-related roles
OR 5+ years experience in retail, ecommerce, data science, research, marketing or business-related roles
OR equivalent experience
Master's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 5+ years experience in retail, ecommerce, data science, research, marketing or business-related roles
OR Bachelor's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 6+ years experience in retail, ecommerce, data science, research, marketing or business-related roles
OR 7+ years experience in retail, ecommerce, data science, research, marketing or business-related roles
OR equivalent experience
5+ years experience in go to market (GTM), marketing strategy, business planning, or similar roles
5+ years experience in integrated, digital or product marketing management
3+ years project/vendor management experience
Nice to have
5+ years experience in go to market (GTM), marketing strategy, business planning, or similar roles
5+ years experience in integrated, digital or product marketing management