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The Supporter Engagement Manager leads CBM Australia’s supporter relationships team and the supporter engagement and experience function, with strategic accountability for supporter satisfaction, Net Promoter Score (NPS) or similar measures, and voice of the supporter insights across the Fundraising, Insights & Growth team. The role drives personalised engagement programs, oversees inbound supporter service operations, and ensures supporter feedback informs campaign strategy and product development.
Job Responsibility:
Lead the development and execution of CBM Australia’s supporter engagement and experience strategy, with accountability for supporter satisfaction and NPS outcomes
Champion the voice of the supporter across the organisation, synthesising feedback and insights to inform fundraising strategy, campaigns, and product development
Lead, coach, and develop the Supporter Relationships Team, including performance management, capability building, and workforce planning
Oversee inbound supporter service operations across phone, email and digital channels, ensuring service quality, responsiveness and supporter-centred practice
Design and implement engagement frameworks and call strategies across retention, reactivation, acquisition support and donor care programs
Lead outbound calling programs aligned with fundraising priorities, including retention, reactivation, arrears recovery and campaign support
Manage external telemarketing partner relationships, including campaign set-up, quality assurance, performance monitoring and compliance
Partner across Fundraising, Acquisition & Growth, Regular Giving, Data & Insights and Marketing teams to align supporter experience with campaign and lifecycle strategies
Ensure compliance with fundraising regulations, privacy legislation, PCI standards and ethical fundraising principles
Contribute to innovation and continuous improvement across supporter service, technology and engagement practices
Requirements:
A minimum of 3–5 years’ experience leading supporter engagement, contact centre, or telemarketing teams within a fundraising or customer engagement environment
Demonstrated experience managing inbound supporter service operations and outbound campaign delivery
Proven capability managing external telemarketing or contact centre partners, including QA and performance reporting
Strong understanding of fundraising compliance, privacy principles, PCI standards and ethical standards
Strong analytical skills with the ability to interpret supporter feedback, satisfaction data and performance metrics
Excellent communication skills – verbal and written
Fundraising or not-for-profit sector experience (essential)