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Grow Individual Giving programme, turning awareness into sustainable income
Lead audience-led acquisition activity, developing data-driven, multi-channel campaigns that attract new supporters, grow regular giving and increase unrestricted income
Work closely with marketing, digital and data colleagues, shape compelling fundraising propositions, test new channels and optimise activity to improve return on investment, conversion and long-term supporter value
Identify and segment high-value supporter audiences
Lead campaign planning, delivery, testing and evaluation
Monitor performance metrics, including CPA, ROI and lifetime value
Design supporter journeys, welcome activity and stewardship plans
Support progression into regular giving, mid-value and legacy giving
Develop fundraising propositions and conversion-focused content
Requirements
Proven experience delivering successful acquisition or Individual Giving campaigns that meet income or growth targets
Experience managing multi-channel marketing or fundraising campaigns
Experience managing budgets and analysing performance data
Experience using CRM systems for segmentation, targeting and reporting
A good understanding of digital acquisition and direct marketing techniques
A strong commercial and income-driven mindset
Excellent analytical and data interpretation skills
The ability to translate insight into high-performing campaigns
What we offer
25 days’ holiday, plus Bank Holidays
Pension
DIS benefit (3x salary)
Private healthcare coverage
Sickness pay
Comprehensive benefits package
Well-established family-friendly policies, including the ability to have extra unpaid leave