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The purpose of this role is to work closely with and supervise the team on the shop floor on a daily basis, driving sales, coaching and mentoring in order to ensure the achievement of set sales and profit targets for the store. As well as acting as the role model on the shop floor in terms of sales and customer service, this role includes training and developing the team in order to deliver budget goals and customer service excellence, as well as ensuring the visual merchandise presentation reflects the brand vision and meets the highest standards possible. Strong relationships with clients, the sales team and the local business community must be built and maintained. On occasion the role will be required to assume some duties of Store Management when they are out of the business, ensuring the store is run to the highest standards and operational efficiency.
Job Responsibility:
Work closely with and supervise the team on the shop floor daily
Drive sales, coach and mentor to achieve sales/profit targets
Act as a role model for sales and customer service
Train and develop the team to deliver budget goals and customer service excellence
Ensure visual merchandise presentation reflects brand vision and meets high standards
Build and maintain strong relationships with clients, sales team, and local business community
Assume some duties of Store Management when they are out of the business
Ensure the store is run to the highest standards and operational efficiency
Ensure the client is the main focus for staff at all times
Ensure team is fully conversant with all products, services, and Belstaff history
Deal with complaints effectively & efficiently in line with Company policy
Achieve individual and store set sales targets on a daily, weekly, monthly, quarterly and annual basis
Understand and monitor weekly and monthly product sell through
Report to Store Manager on sales patterns, best sellers, and sales by employee
Achieve KPI targets and personal objectives
Optimise sales by ensuring the team attracts new clients and develops the existing client base
Ensure team proactively captures customer data
Ensure team builds and maintains a personal client book
Ensure stock levels are maximised on the shop floor
Assist in planning and co-ordination of in-store promotional events
Motivate and actively encourage all sales consultants to meet targets
Ensure merchandising is in line with Belstaff image and commercial objectives
Ensure stock is correctly labelled, tagged and available
Ensure administrative aspects of the job are carried out within required timelines
Hold regular team briefing sessions
Ensure communication flow with Team and Store Management
Daily task planning & ensuring completion of tasks
Be aware of and follow all company rules and HSE legislation
Ensure team are aware of and follow all company rules and HSE legislation
Be aware of Company, Store Security, cash handling and key holding procedures
Ensure all stock is protected
Be alert to the possibility of theft
Participate in and co-ordinate all audits and counts
Ensure minimal shrinkage according to targets set
Requirements:
Experience supervising a team on a shop floor
Ability to drive sales and achieve sales/profit targets
Experience coaching and mentoring a sales team
Strong customer service skills in premium/luxury retail
Knowledge of visual merchandising standards
Ability to build and maintain client relationships
Understanding of stock management and sell-through
Ability to complete administrative tasks (sales reports, HR documentation, etc.)
Knowledge of health and safety legislation
Experience with store security, cash handling, and key holding procedures
Ability to run the store in the absence of the Store Manager