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This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.
Job Responsibility
Develop Commercial Plan: segmentation, targeting, product positioning and tactical plan in partnership with the BUM
Propose marketing and comercial initiatives to Support the achievement of Financial targets
Work on the rolling forecast to improve accuracy (supply forecast vs actual sales)
Lead the pre-Launch and launch execution of NPDs / GEOX at the country level: forecast, change controls, development of marketing materials, development of sales training, etc
Implement market research for new and existing products
Do competitive understanding and price analysis for the portfolio
Review monthly / weekly Sales Trends to provide data on growth opportunities to the sales team
Define and complete the congress strategy as well as the Educational Programs (Hands-on Labs, Scientific Events, among others)
Development of marketing materials aligned with the Commercial Strategy
Keep track of the marketing budget (expenses vs forecast)
Support the sales team regarding promotional material, events, equipment, samples etc
Develop marketing initiatives and promotional campaigns
Be the link with agencies (briefings, materials adjustments etc)
Manage the promotional material approvals through PromoMats
Manage the inventory of promotional materials
Write the promotional cycle guide to the sales team
Manage Grants, Coupa, Change Control and JDE processes
Build monthly HCP benchmarks highlights
Support development of Quaterly Dashboard (get commercial intel on gained/lost customers, main barriers/opportunities, competitive intelligence and risks)
Requirements
Bachelor's degree or equivalent experience
5 years of Marketing experience
Experience on Infusion devices or pharma is desired
Ability to work in a Multi-Country CELA environment
Experience working on product management, launch of new products, execution of congresses and educational events
Plan and perform segmentation, targeting and tactical plan of the business
Advanced English
Nice to have
Experience on Infusion devices or pharma is desired