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We are seeking a Digital Strategist Supervisor for Disney+ LATAM to lead digital and social media strategy for regional campaigns, including launches and always-on initiatives. The role partners closely with Marketing and cross-functional teams to provide strategic direction, insights, and performance recommendations, while collaborating with Social Media on campaign execution. The ideal candidate is strategic, detail-oriented, and able to connect with multiple stakeholders to deliver impactful digital campaigns.
Job Responsibility:
Develop and lead digital and social media strategies for our Streaming campaigns, including launches and always-on initiatives
Translate marketing objectives into clear digital approaches, platform strategies, and KPIs
Act as a strategic connector between Marketing and Creative teams, ensuring alignment from briefing through execution
Provide clear strategic input and direction to guide content development across platforms
Collaborate with Creative teams to ensure ideas are aligned with audience insights, platform best practices, and campaign objectives
Work in close collaboration with an external agency, for all campaigns data and performance analytics, to extract actionable insights and strategic learnings
Build clear reports and presentations that inform optimization, future planning, and decision-making
Monitor social conversations, audience behavior, and cultural trends relevant to streaming brands and titles
Conduct competitive analysis and benchmark regional and global streaming platforms and entertainment accounts, identifying opportunities and best practices
Translate learnings from social listening and benchmarks into strategic recommendations
Apply social-first thinking to content strategies, formats, and platform usage
Stay up to date on platform evolutions, best practices, and emerging digital trends across LATAM.
Requirements:
3 or more years of experience in similar roles
Knowledge in entertainment, consumer brands, or digital agencies
Strong understanding of social platform dynamics and how to plan strategically across them (Instagram, TikTok, YouTube, X, Facebook)
Analytical mindset with ability to read and interpret performance data and translate insights into actionable recommendations
Strong eye for creative quality with the ability to assess storytelling, tone, and creative performance across formats
Proven experience coordinating with cross-functional teams and managing external vendors or production partners
Proficiency with social platforms and production tools (e.g. Meta Business Suite, Sprinklr)
Excellent communication and interpersonal abilities to work across teams
Detail-oriented, proactive, and adaptable
Strong organizational and project management skills