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Sunsilk Content Strategy Lead

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Unilever

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Location:
Indonesia , Banten

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Category:
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Contract Type:
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Salary:

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Job Description:

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. We’re looking for Sunsilk Content Strategy Lead to help shape the future of beauty in Indonesia. In this role, you’ll develop content strategies that connect global brand direction with local beauty trends and culture. You’ll lead the entire content creation process, work closely with agencies and creators, and ensure everything we produce is authentic, engaging, and impactful. You’ll also analyze performance and continuously improve our approach to reach and connect with our audience. This role offers exciting opportunities for growth and creativity in a dynamic, purpose-driven environment.

Job Responsibility:

  • Lead the development and execution of a market-specific content strategy that aligns with the global brand direction while resonating deeply with local cultural nuances and beauty trends
  • Act as the brand's expert on the local market, possessing an intimate understanding of the local market culture, communities, and social media platforms, with a particular focus on beauty trends
  • Oversee the end-to-end digital content creation process, from ideation and planning to execution and optimisation, ensuring all content aligns with brand guidelines and resonates with the communities we are engaging with
  • Manage the relationship with key agency partners by providing clear and insightful briefs that Content Supply Chain (powered by AI) and the local creator ecosystem
  • Ensuring digital content is culturally relevant, engaging and authentic content output
  • Continuously analyse content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach, and overall ROI

Requirements:

  • 2.5+ years in Marketing field
  • Skilled in driving brand engagement and adapting to a fast-paced environment
  • Proven experience in leading creative content teams or projects, ideally in beauty or a related industry (fashion, lifestyle)
  • Experience as a social media content creator is highly desirable with strong understanding for local culture and platform nuances and trends
  • Strong understanding of beauty products, trends, ingredients, and industry terminology across makeup, skincare, haircare, etc.
  • A portfolio demonstrating strong content strategy development, execution, and a track record of creating engaging, on-brand content
  • Experience exploring and implementing new content creation technologies, with a willingness to embrace and experiment with AI tools
  • Proven success briefing, managing, and collaborating effectively with external agencies, ensuring high-quality output and brand consistency
  • Comfort using analytics to measure content performance, derive insights, and make data-informed decisions to optimise content strategy
  • Demonstrable experience using generative AI tools for content creation (preferred)
  • Exceptional Writing & Editing
  • Visual Storytelling
  • Content Strategy
  • Team & Project Management
  • Performance Analysis
  • Passion for Beauty
  • Briefing & Communication
  • Relationship Management
  • Quality Control
  • Cultural Sensitivity (preferred)
  • Takes personal responsibility and accountability for execution and results
  • Sets high standards for themselves
  • Always looks for better ways to serve consumers
  • Has humility, understanding that leadership is service to others
  • Explores the world around them, continually learning and developing their skills

Nice to have:

  • Cultural Sensitivity (preferred)
  • Demonstrable experience using generative AI tools for content creation (preferred)

Additional Information:

Job Posted:
January 07, 2026

Employment Type:
Fulltime
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