This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. We’re looking for Sunsilk Content Strategy Lead to help shape the future of beauty in Indonesia. In this role, you’ll develop content strategies that connect global brand direction with local beauty trends and culture. You’ll lead the entire content creation process, work closely with agencies and creators, and ensure everything we produce is authentic, engaging, and impactful. You’ll also analyze performance and continuously improve our approach to reach and connect with our audience. This role offers exciting opportunities for growth and creativity in a dynamic, purpose-driven environment.
Job Responsibility:
Lead the development and execution of a market-specific content strategy that aligns with the global brand direction while resonating deeply with local cultural nuances and beauty trends
Act as the brand's expert on the local market, possessing an intimate understanding of the local market culture, communities, and social media platforms, with a particular focus on beauty trends
Oversee the end-to-end digital content creation process, from ideation and planning to execution and optimisation, ensuring all content aligns with brand guidelines and resonates with the communities we are engaging with
Manage the relationship with key agency partners by providing clear and insightful briefs that Content Supply Chain (powered by AI) and the local creator ecosystem
Ensuring digital content is culturally relevant, engaging and authentic content output
Continuously analyse content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach, and overall ROI
Requirements:
2.5+ years in Marketing field
Skilled in driving brand engagement and adapting to a fast-paced environment
Proven experience in leading creative content teams or projects, ideally in beauty or a related industry (fashion, lifestyle)
Experience as a social media content creator is highly desirable with strong understanding for local culture and platform nuances and trends
Strong understanding of beauty products, trends, ingredients, and industry terminology across makeup, skincare, haircare, etc.
A portfolio demonstrating strong content strategy development, execution, and a track record of creating engaging, on-brand content
Experience exploring and implementing new content creation technologies, with a willingness to embrace and experiment with AI tools
Proven success briefing, managing, and collaborating effectively with external agencies, ensuring high-quality output and brand consistency
Comfort using analytics to measure content performance, derive insights, and make data-informed decisions to optimise content strategy
Demonstrable experience using generative AI tools for content creation (preferred)
Exceptional Writing & Editing
Visual Storytelling
Content Strategy
Team & Project Management
Performance Analysis
Passion for Beauty
Briefing & Communication
Relationship Management
Quality Control
Cultural Sensitivity (preferred)
Takes personal responsibility and accountability for execution and results
Sets high standards for themselves
Always looks for better ways to serve consumers
Has humility, understanding that leadership is service to others
Explores the world around them, continually learning and developing their skills
Nice to have:
Cultural Sensitivity (preferred)
Demonstrable experience using generative AI tools for content creation (preferred)