Subscription Marketing Manager

• Support the implementation and evolution of the Subscription Enablement Strategy aligned with commercial goals and product development
• Develop and execute strategies to drive subscriber onboarding, engagement, renewal, and upsell across current and future subscription tiers
• Define and optimise the end-to-end subscriber journey, ensuring seamless access to content, benefits, and self-service tools
• Support the rollout of new subscription tiers and monetisation models, focusing on feature adoption and perceived value
• Design and manage a programme of in-platform offers, rewards, campaigns, and updates to boost ongoing engagement
• Collaborate with product, content, and marketing teams to bring value-added features to life, including exclusive content, tools, and promotions
• Lead subscriber feedback initiatives (e.g., NPS, usage analytics, surveys) to surface insights and continuously improve the user experience
• Build relationships with high-value subscribers and institutional clients to understand pain points and maximise retention
• Help design and execute strategies to integrate and promote third-party services and vendors within the subscriber ecosystem
• Develop campaigns to spotlight vendor services in ways that benefit both subscribers and commercial partners
• Identify opportunities to tailor promotions/offers based on subscriber tier and user needs
• Collaborate with product and customer success teams to develop clear, accessible onboarding guides, user tutorials, toolkits, and in-app support content
• Own and manage an internal knowledge base for cross-team alignment and subscriber support efficiency
• Track enablement KPIs such as activation rate, time to value, feature adoption, and satisfaction
• Work cross-functionally with marketing, customer success, sales, operations, and international teams to embed subscription enablement at all touchpoints
• Build and optimise CRM workflows and automated journeys (via HubSpot) to personalise subscriber engagement
• Report on key subscription metrics and deliver actionable insights to the Director of Marketing and wider leadership

• Proven experience in a subscription-based business, SaaS, or B2B/B2C digital services environment
• Proven track record of driving engagement, adoption, and retention through structured enablement initiatives
• Experience in launching and managing tiered subscription models or value-differentiated customer journeys
• Familiarity with marketplace platforms or partner integrations is highly desirable
• Deep experience with CRM and marketing automation - HubSpot preferred (Pardot, Marketo, or Salesforce considered)
• Data-driven and comfortable using insights to shape strategy and improve outcomes
• Skilled at cross-functional collaboration and influencing stakeholders at all levels
• Self-starter with strong organisation and communication skills
• Background in education or mission-driven sectors beneficial, but not essential

Background in education or mission-driven sectors beneficial, but not essential

• 27 days + bank holiday annual leave
• Pension scheme
• Frequent social events with the team
• Cycle to Work scheme