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Subject Matter Expert – Digital Marketing

India; United States · Job Posted May 28, 2026
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Job Description

We are seeking a highly skilled Subject Matter Expert (SME) with comprehensive expertise in Digital Marketing, including growth marketing strategy, AI-driven personalization, campaign management, and marketing analytics. The ideal candidate brings real-world experience running end-to-end digital campaigns combined with the ability to teach modern marketing practices compellingly.

Job Responsibility

  • Analyze/create learning objectives for each course
  • Review/create Course Outline for each of the courses
  • Review video scripts (7–9 per course) and confirm technical accuracy of the content, suggest edits and updates as required
  • Incorporate one round of internal and client feedback
  • Provide relevant static or recorded demos/screencast to be integrated in the videos
  • In case of AI/software/tool-based courses, suggest relevant freeware
  • Write/review and test the codes to check
  • Review readings (4–6 per course, each up to 1200 words) and confirm technical accuracy of the content, suggest edits and updates as required
  • Create hands-on activities (1–2 lab or any other client preferred format) per course
  • Review practice quiz and graded assessments (5 files, each comprising 5–10 questions) and suggest suitable edits, confirm technical accuracy
  • Record talking head videos (onsite/virtually on Zoom) for each course
  • Provide digital signatures to be included on the client platform
  • For all reviews – validate the content accuracy and provide recommendations/suggestions, write/re-write to fill content gaps as necessary, write/test codes and labs
  • Be available for client discussions and content discussions as and when required

Requirements

  • Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field
  • 5+ years of proven experience in digital marketing roles with measurable campaign outcomes
  • Strong expertise in growth marketing, marketing attribution, and customer lifecycle strategies
  • Hands-on experience with marketing automation platforms such as HubSpot, Marketo, or Salesforce Marketing Cloud
  • Solid understanding of AI personalization tools, programmatic advertising, and audience targeting
  • Experience managing cross-platform campaigns across search, social, email, and content channels
  • Proficiency in marketing analytics tools such as Google Analytics, Looker Studio, or similar
  • Strong knowledge of content strategy, SEO fundamentals, and content performance measurement
  • Excellent creative thinking, communication, and presentation abilities

Nice to have

  • Certifications such as Google Ads, HubSpot Marketing, Meta Blueprint, or equivalent
  • Prior experience in marketing training, coaching, or building marketing playbooks
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