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Eastern Kentucky University Logo Eastern Kentucky University · Marketing, Digital Marketing, SEO, SEM

Student Social Media Brand Ambassador

United States, Richmond 8.00 USD / Hour · Job Posted June 01, 2026
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Job Description

We are seeking enthusiastic and creative students to join the Communications and Brand Management department as a Social Media & Brand Ambassador. This role offers the opportunity to represent the Eastern Kentucky University brand across social media platforms, create engaging content and serve as a student voice for current and prospective students. Position runs on a semester by semester basis with the possibility of extension based on performance. All applicants will need to email a 1-2 minute introduction video to Caleb.Shaffer@eku.edu as part of the application process.

Job Responsibility

  • Create authentic, high-quality and engaging video and photo content that showcases campus life, student experiences, academic programs, events, campus buildings, lesser-known EKU facts, etc.
  • Brainstorm and pitch social media posts for platforms like Instagram, TikTok, X, Facebook and Threads to grow social media audiences and improve engagement rates
  • Capture and edit short-form video content that aligns with brand guidelines and trends
  • Attend and document key campus events to share real-time and/or recap content
  • Help brainstorm creative approaches to grow social media audiences and improve engagement rates
  • Host and contribute to social media story takeovers, student Q&A sessions and/or day in the life style campaigns
  • Participate in regular team meetings to pitch content ideas, share feedback and align on upcoming projects
  • Maintain consistent communication with supervisor and other ambassadors to coordinate content planning and deadlines and minimize overlap
  • Act as a positive, professional representative of EKU, reflecting the university's values and image
  • Participate in on-campus events to promote the university to prospective students and families
  • Collaborate with the SSEO and athletics teams to amplify key campaigns and initiatives

Requirements

  • Must be enrolled at EKU
  • Current EKU student in good academic standing
  • Demonstrated experience using platforms like Instagram and TikTok
  • Strong video editing and photography skills
  • Professional, reliable and self-motivated
  • Comfortable being both in front of and behind the camera
  • Creative thinker who is aware of social media trends and audience behavior

Nice to have

  • Prior experience in content creation, marketing, journalism or communications
  • Familiarity with Canva, Adobe Creative Suite, CapCut, or other editing tools
  • Involvement in student organizations, leadership roles, or on-campus activities
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