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University of the Arts London is seeking a strategic and creative marketer with a passion for higher education and the creative industries to help inspire and engage the next generation of artists, designers and innovators. Based within the Student Marketing, Recruitment and Admissions department.
Job Responsibility:
Help UAL achieve its student recruitment targets for pre-degree courses by engaging high-quality prospective students across both the UK and international markets
Champion a first-class student journey, guiding audiences from initial enquiry to application and enrolment
Ensure messaging remains clear, engaging and student focused
Using audience insight and data, plan, deliver and evaluate effective multichannel marketing campaigns for pre-degree courses
Optimise course web pages to support the student journey and increase applications
Identify content gaps and recommend editorial and multimedia solutions that meet the needs of prospective pre-degree students
Support the planning, delivery and evaluation of online and in-person recruitment events and activities
Help to engage domestic and international audiences and showcase UAL’s pre-degree provision in compelling and accessible ways
Weekend working for Open Days and other key recruitment activities
Requirements:
Degree in marketing, communications, PR, advertising, media, branding or a related field, or equivalent professional experience
Proven track record of delivering successful marketing campaigns, including paid search and social media advertising
Confident using website content management systems, SEO practices and CRM tools
Experience in creating high-quality marketing content assets across print and digital formats
Ability to monitor and interpret campaign performance using tools such as Google Analytics and in-platform reporting
Experience of planning and delivering recruitment events for student audiences
Confident working across digital media and marketing channels
Strong understanding of tracking technologies and analytics