Student Communications & Brand Management Specialist Job at Eastern Kentucky University (Richmond)

Brand Sales Specialist Intern

Technology sales at IBM is evolving its way of working to break beyond boundarie...

Location

United States , Brookhaven, RESEARCH TRIANGLE PARK, Dallas, Austin, San Francisco, Costa Mesa, WASHINGTON, Cambridge, Chicago, New York

Salary:

72000.00 - 132000.00 USD / Year

IBM Deutschland GmbH

Expiration Date

Until further notice

Requirements

Actively Enrolled: Registered undergraduate or graduate university student
Technical Education: Seeking B.S. or M.S degree in Business/Communications with a STEM minor, Computer Science, Engineering, Information Systems, or similar technical disciplines
Client Focused: Asks open-ended questions and understands needs to address business challenges
Tech Savvy: Conversant about technology, latest industry trends and how it is being applied to address business challenges
Team Player: Demonstrates team collaboration and can navigate different communication styles
Excellent Communication Skills: Possess verbal, written, and interpersonal skills that are engaging, compelling and influential
Self-Starter: Motivated to work with clients and can lead projects independently
Confidence to contact and engage potential new customers and deliver an elevated experience
Motivation to achieve sales, business objectives and high client satisfaction
Aptitude to utilize selling technologies to network, engage clients, and identify new business opportunities

Job Responsibility

Sales Prospecting: Apply IBM’s sales methodology to identify new clients and opportunities for expansion with existing clients through multiple channels (email, phone, video creation, social media) - this includes a considerable amount of cold calling
Building Credibility and Trust: Through consultative methods at all levels, both internally and externally, to facilitate the closure of highly complex deals
Solution-Selling Expertise in Business Development: Apply solution-selling skills to identify and engage decision makers and influencers, assess business opportunities, and address clients' requirements to establish enduring, strategic partnerships
End-to-End Sales Process Management: Assist with the complete sales process, encompassing RFI/RFP response preparation and ensure the attainment of KPIs, with a notable emphasis on new business sales, while also extending services to existing accounts
Collaboration Across IBM Sales Ecosystem: Collaborate with the broader IBM sales ecosystem, from Marketing to Sales and technical colleagues, as well as IBM Business Partners, to formulate sales campaigns and augment the pipeline

What we offer

Supplemental 1 employees may be eligible for up to 8 paid holidays, minimum of 56 hours paid sick time and the IBM Employee Stock Purchase Plan
IBM offers paid family medical leave and disability benefits to eligible employees where required by applicable law

Fulltime

Guest Experience Manager

Position Description: Serves as the Harvest Table marketing and communications l...

Location

United States , Wellesley

Salary:

75000.00 - 85000.00 USD / Year

Aramark

Expiration Date

Until further notice

Requirements

Bachelor's Degree in marketing, communications, public relations, business administration or related field
2-3 years’ relevant professional marketing experience
Strong written and oral communication skills
Efficiency in all Microsoft Office products required
Efficiency in Adobe Creative Suite, Canva and WordPress preferred
Proven success in the creation and execution of print & digital communication strategies including, but not limited to, social media channels, and WordPress content management system
High energy, results-oriented individual who can make a difference, takes initiative, makes things happen, accepts accountability, has a “can do” attitude, and has an appropriate sense of urgency
Team player who is creative and flexible in attitude and style to adapt to new situations in a rapidly changing, dynamic environment
Financial acumen, creative problem-solving ability, and customer savviness
A strong value system, unquestioned integrity, and good listening skills

Job Responsibility

Serves as the Harvest Table marketing and communications liaison on the account leadership team
Works collaboratively with the Director & Associate Director of Guest Experience and account leadership team to develop, implement, and evaluate marketing programs and strategies aligned specifically with Harvest Table’s culinary and guest service vision
Supports business strategies and projects, including (but not limited to) concept & program branding, storytelling, revenue growth through increased participation and check average, meal plan sales & market penetration, guest loyalty & retention, and to enhance value perception
Provides ongoing development, maintenance, and implementation of internal and external client communications and marketing initiatives within accounts, in alignment with Harvest Table’s core values and initiatives
Responsible for sales development and execution of annual meal plan campaigns, including oral and written presentations to various target groups (e.g.
on-campus residents, commuters, faculty & staff, etc.)
Act as mission extenders by building relationships and interacting with clients, university department heads, student organizations, and community groups
Responsible for guest insight-driven strategic planning, innovation, creativity, and development of new strategies and tactics for promoting existing or new restaurants, to enhance sales and increase customer satisfaction
Chief storyteller on the team that is responsible for spreading the word about all program initiatives, the people behind the plates, our food and community partners
Performs marketing research and data collection, including (but not limited to) focus groups, surveys, campus mapping, guest journey mapping, trend development, target market research, and competitive pricing analysis

What we offer

medical
dental
vision
work/life resources
retirement savings plans like 401(k)
paid days off such as parental leave and disability coverage

Fulltime

Guest Experience Manager

Serves as the Harvest Table marketing and communications liaison on the account ...

Location

United States , wellesley

Salary:

75000.00 - 85000.00 USD / Year

Aramark UK

Expiration Date

Until further notice

Requirements

Bachelor's Degree in marketing, communications, public relations, business administration or related field
2-3 years’ relevant professional marketing experience
Strong written and oral communication skills
Efficiency in all Microsoft Office products required
Efficiency in Adobe Creative Suite, Canva and WordPress preferred
Proven success in the creation and execution of print & digital communication strategies including, but not limited to, social media channels, and WordPress content management system
High energy, results-oriented individual who can make a difference, takes initiative, makes things happen, accepts accountability, has a “can do” attitude, and has an appropriate sense of urgency
Team player who is creative and flexible in attitude and style to adapt to new situations in a rapidly changing, dynamic environment
Financial acumen, creative problem-solving ability, and customer savviness
A strong value system, unquestioned integrity, and good listening skills

Job Responsibility

Serves as the Harvest Table marketing and communications liaison on the account leadership team
Works collaboratively with the Director & Associate Director of Guest Experience and account leadership team to develop, implement, and evaluate marketing programs and strategies aligned specifically with Harvest Table’s culinary and guest service vision
Supports business strategies and projects, including (but not limited to) concept & program branding, storytelling, revenue growth through increased participation and check average, meal plan sales & market penetration, guest loyalty & retention, and to enhance value perception
Provides ongoing development, maintenance, and implementation of internal and external client communications and marketing initiatives within accounts, in alignment with Harvest Table’s core values and initiatives
Responsible for sales development and execution of annual meal plan campaigns, including oral and written presentations to various target groups (e.g.
on-campus residents, commuters, faculty & staff, etc.)
Act as mission extenders by building relationships and interacting with clients, university department heads, student organizations, and community groups
Responsible for guest insight-driven strategic planning, innovation, creativity, and development of new strategies and tactics for promoting existing or new restaurants, to enhance sales and increase customer satisfaction
Chief storyteller on the team that is responsible for spreading the word about all program initiatives, the people behind the plates, our food and community partners
Performs marketing research and data collection, including (but not limited to) focus groups, surveys, campus mapping, guest journey mapping, trend development, target market research, and competitive pricing analysis

What we offer

medical
dental
vision
work/life resources
retirement savings plans like 401(k)
paid days off such as parental leave and disability coverage

Marketing Specialist

The Marketing Specialist will be part of the Institutional Marketing team that o...

Location

United States , Columbia

Salary:

49199.33 - 88841.36 USD / Year

Adtalem Global Education

Expiration Date

Until further notice

Requirements

Bachelor’s degree required
Three (3) plus years’ experience in marketing or advertising agency preferred
Strong project management and communication skills
Knowledge of offline and digital media
Innovative thinker, collaborative team player and skilled communicator
Ability to convey complex subjects to stakeholders in an understandable way
Expert knowledge of Microsoft Suite (Word, Excel, PPT)
Ability to work independently at a fast pace
Accuracy and accountability for work
Must be well organized and detail oriented

Job Responsibility

Develop annual marketing plan based on business goals (at university and program level) that align within the overall brand
Working closely with enrollment and media channel managers to develop marketing strategies, positioning and tactical execution
Determine how to improve awareness, lead flow and conversion
Collaborate with internal teams and agency partners on the development and optimization of media plans that will increase traffic, leads/inquiries, new students and revenue
Work with analytics team to use data-driven insights and analytics to track performance against initiative goals and inform strategic decision making
Work with internal teams responsible for day-to-day execution of projects across Adtalem’s online and offline media activities, ensuring timely coordination between brand, creative and operations
Compile and update product claims, key benefits, and differentiators
Manage execution of creativity in market with agencies including ensuring that creatives match brand guidelines and pass legal and regulatory approval
Create personalized content for each point along customer journey
Develop ongoing webinar content and coordinate execution with enrollment, faculty and events team

What we offer

Health, dental, vision, life and disability insurance
401k Retirement Program + 6% employer match
Participation in Adtalem’s Flexible Time Off (FTO) Policy
12 Paid Holidays

Fulltime

Marketing Specialist

The Marketing Specialist will be part of the Institutional Marketing team that o...

Location

United States , Chicago

Salary:

49199.33 - 88841.36 USD / Year

Adtalem Global Education

Expiration Date

Until further notice

Requirements

Bachelor’s degree required
Three (3) plus years’ experience in marketing or advertising agency preferred
Strong project management and communication skills
Knowledge of offline and digital media
Innovative thinker, collaborative team player and skilled communicator
Ability to convey complex subjects to stakeholders in an understandable way
Expert knowledge of Microsoft Suite (Word, Excel, PPT)
Ability to work independently at a fast pace
Accuracy and accountability for work
Must be well organized and detail oriented

Job Responsibility

Develop annual marketing plan based on business goals (at university and program level) that align within the overall brand
Working closely with enrollment and media channel managers to develop marketing strategies, positioning and tactical execution
Determine how to improve awareness, lead flow and conversion
Collaborate with internal teams and agency partners on the development and optimization of media plans that will increase traffic, leads/inquiries, new students and revenue
Work with analytics team to use data-driven insights and analytics to track performance against initiative goals and inform strategic decision making
Work with internal teams responsible for day-to-day execution of projects across Adtalem’s online and offline media activities, ensuring timely coordination between brand, creative and operations
Compile and update product claims, key benefits, and differentiators
Manage execution of creativity in market with agencies including ensuring that creatives match brand guidelines and pass legal and regulatory approval
Create personalized content for each point along customer journey
Develop ongoing webinar content and coordinate execution with enrollment, faculty and events team

What we offer

Health, dental, vision, life and disability insurance
401k Retirement Program + 6% employer match
Participation in Adtalem’s Flexible Time Off (FTO) Policy
12 Paid Holidays

Fulltime

Senior Retention Marketing Specialist

This position is responsible for developing and executing email, SMS and other c...

Location

United States , Lisle

Salary:

61720.78 - 111584.97 USD / Year

Adtalem Global Education

Expiration Date

Until further notice

Requirements

Bachelor's Degree in communications, marketing, journalism required or related field
7 of experience in related positions or previous experience managing internal marketing staff/team and experience working with third party agencies
Well-developed writing/ journalistic and project management skills
Strong background in creating and implementing high level communications plans
Excellent computer skills including Microsoft Office applications
Demonstrated leadership qualities and ability to manage multiple projects simultaneously
Must be able to collaborate with a variety of colleagues across the organization
Strong organizational, logistical and planning skills with the ability to prioritize multiple tasks under tight deadlines while maintaining work quality

Job Responsibility

Define, create, edit and execute necessary communication vehicles such as newsletters, email communications, SMS campaigns and other communications content
Work with internal teams to implement coordinated and planned communications and to provide feedback to ensure consistency of messaging, alignment with defined institutional objectives and brand guidelines
Incorporate and proliferate a consistent brand message across all internal communications initiatives
Liaise with stakeholders institution-wide to optimize the intake and development process thereby improving turnaround times while maintaining high quality standards
Perform quality control checks on all outgoing communications to ensure accuracy, functionality, and flawless execution
Analyze communications initiatives to determine the best ways to optimize future efforts
Set up and execute campaigns using marketing automation platforms (e.g., Salesforce Marketing Cloud, Eloqua, Drips or similar), ensuring timely and accurate delivery
Monitor campaign performance using KPIs such as engagement rates, opt-outs, and retention impact to inform future strategies
Ensure compliance with regulatory requirements related to student communications

What we offer

Health, dental, vision, life and disability insurance
401k Retirement Program + 6% employer match
Participation in Adtalem’s Flexible Time Off (FTO) Policy
12 Paid Holidays
eligibility to participate in an annual incentive program

Fulltime

Senior Associate, Marketing

The Sr Associate, Marketing Content and Strategy role will be responsible for a ...

Location

United States , Lincoln

Salary:

Not provided

Legends Global

Expiration Date

Until further notice

Requirements

2-3 years’ experience in digital marketing roles
Bachelor's degree in marketing, advertising, public relations, communications or a related field
Demonstrated breadth of digital marketing knowledge with a strategic view on how impact-related content can influence connection to philanthropy
Must illustrate strong interpersonal skills to gain consensus for planned content, negotiate tight deadlines and unite teams with a single vision and voice
Must have excellent written communication skills, exceptional proofreading and editing skills, and a high level of understanding of marketing messaging
Strong digital marketing experience is required, including the use of email and web hosting platforms and tools like Google Analytics
Proven experience and creativity with video scripting, creation and editing is a significant plus
This talented, creative, and driven marketer can easily manage multiple initiatives at once
Experience in building and integrating marketing teams and programs is a must
Strong background in creative and innovating thinking and execution, with demonstrated capability for storytelling, creative content creation, and persuasive messaging

Job Responsibility

Responsible for ideating, implementing, executing and managing strategic digital marketing campaigns designed to increase constituent engagement, donor counts and revenue
Produce and coordinate content deliverables (articles, scripts, graphics, and video edits) through a student marketing team
Assist in analyzing cadence and content performance through evaluating key measurables like engagement rates, open and click-through rates, web traffic, scroll-depth, video views, conversion rates and more
Analyze and audit the web experience to enhance the constituent journey and optimize fundraising revenue through assessing site designs, click paths, buy-flow and more
Lead in developing audience-centric messaging and content that resonates with specific segments while ensuring all marketing materials are on-brand, consistent in style, quality and tone, and optimized for search and user experience
Support the Student Engagement Specialists through leading the implementation of cadences in the CRM platform (VanillaSoft), including ongoing segment management, template and scripting maintenance, result code updates and more
Creating and sending test content and managing the review process
Provide Student Engagement Specialists with up-to-date resources, like fund cases for support, meaningful impact stats and more
Assists Engagement Center Manager with daily Engagement Center operations as necessary

What we offer

medical
dental
vision
life and disability insurance
paid vacation
401k plan

Fulltime

Marketing Associate Specialist

The Marketing Specialist uses the 4 P’s of Marketing and is responsible for impl...

Location

United States , University Center

Salary:

Not provided

Aramark

Expiration Date

Until further notice

Requirements

Requires at least 1-3 years of experience in product, program, or menu development in food service
Requires experience in building marketing capacity and tools in a complex marketing / sales environment
Requires a bachelor’s degree or equivalent experience in marketing, nutrition, food science or business
Strong project management experience leading cross-functional teams in a matrix organization
Excellent interpersonal communication skills including strong writing and presentation skills

Job Responsibility

Implementing and executing marketing programs which support accelerated profitable growth, consumer satisfaction, and client retention
Supporting all critical business initiatives including pricing, selling of meal plans, overall sales growth, and consumer engagement
Upholding and representing the Aramark Collegiate Hospitality brand, the client’s brand and all branding elements
Executing and implementing base business growth programs and strategies to increase sales, ensure pricing accuracy, drive mandatory meal plan upgrades and increase voluntary meal plan sales
Driving change, with focus on sales and consumer satisfaction, that results in profitable base business growth
Writing the unit specific client marketing and communication plans and tracking results
Being responsible and accountable for the sales process, accurate data and results entered into the Meal Plan Analytics database
Interacting with client and maintaining effective client and customer communications and relations
Identifying opportunities to implement new innovations, technology solutions, products and services which support sales growth and client retention
Ensuring participation in DiningStyles and Voice of the Consumer (VOC) and presenting results at team and client meetings each semester

Fulltime

Student Communications & Brand Management Specialist

Eastern Kentucky University

Location:
United States , Richmond

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
March 18, 2026

Expiration:
May 27, 2026

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