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The Strategy Specialist, Paid Social is focused on hands-on-keyboard activation of digital channels - inclusive of tagging, trafficking, buying, etc. - and how to use the right digital platforms - and use them well - to achieve media and business goals. We ensure consistency, governance, and support around platform usage and activation activities and aid in all ongoing building, buying, optimization, and reporting efforts.
Job Responsibility:
Support, own, manage, optimize and report on media campaigns for a portfolio of clients individually and as part of a broader team
Lead ongoing and one-off media efforts for clients both individually and in strong collaboration with other team members
Hands-on-keyboard activation of digital channels - inclusive of tagging, trafficking, buying, etc.
Use the right digital platforms to achieve media and business goals
Ensure consistency, governance, and support around platform usage and activation activities
Aid in all ongoing building, buying, optimization, and reporting efforts
Requirements:
Platform Proficiency: Must demonstrate a conceptual understanding of marketing technology relevant to your team portfolio
Must demonstrate an ability to execute, develop and clearly communicate a recommended strategy with minimal guidance at an intermediate level in two in-scope platforms across programmatic display, search, or social marketing and demonstrate a basic understanding of a third in-scope platform
Problem Identification: Must demonstrate an ability to identify explicit (stated) problems inhibiting success
Must demonstrate an ability to structure problems, breaking them up into smaller parts (sub-problems), and prioritizing those with highest potential impact on the outcome
Data Manipulation: Have the ability to leverage Excel/Google Sheets to manipulate data, e.g. by: Stitching cells together with enduring formulas
Creating and modifying pivot table
Data Analysis and Insights: Demonstrate an ability to analyze data for trends and outliers
What we offer:
Excellent, full coverage medical, dental, and vision insurance
Generous PTO and 15 company-wide holidays
401k with company contribution
Paid parental leave
Work-life balance with an emphasis on personal well-being
Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more
Authentic commitment to DEI efforts and sustainable growth