CrawlJobs Logo

Strategy Lead, Influencer Marketing

adparlor.com Logo

AdParlor

Location Icon

Location:
United States , Kansas City

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

60.00 - 70.00 USD / Hour

Job Description:

This is a 3-6 Month Contract, part-time (20-hours/week), with the ability to to scale. We’re looking for a Strategy Lead, Influencer Marketing to turn client briefs into creator-led strategies that make people stop scrolling, start talking, and ultimately drive business outcomes. This role sits at the intersection of strategy, creativity, and culture, shaping how influencer marketing shows up across new business pitches and live client campaigns. You’ll be responsible for ideating and crafting imaginative, insight-driven creator strategies and concepts that scale across platforms and funnel stages. You’ll work within our broader Creator organization, rolling up to the VP, Client Strategy & Amplification, with direct oversight from the Director of Influencer Operations. Big ideas welcome. Wild ideas encouraged. Smart ideas required.

Job Responsibility:

  • Translate client briefs into holistic influencer and creator strategies aligned to brand goals, audience insights, and platform dynamics
  • Develop compelling creator concepts, narratives, and content frameworks that can be activated across paid, organic, and amplification strategies
  • Lead strategic thinking for influencer-led new business pitches, including POVs, audience strategies, creator approaches, and measurement frameworks
  • Partner closely with Sales to support new business efforts by shaping pitch narratives, strategic recommendations, and creator-led solutions that drive client confidence and close opportunities
  • Collaborate cross-functionally with Influencer Operations, Paid Media, Client Strategy, and Sales to ensure ideas are executable, scalable, and performance-driven
  • Stay ahead of creator trends, platform shifts, and cultural moments, then actually apply them in ways that make sense for brands
  • Help elevate the strategic bar of the creator organization through frameworks, best practices, and thought leadership
  • Support existing client campaigns with ongoing strategic optimization and fresh creative thinking as programs evolve

Requirements:

  • 5–8+ years of experience in influencer marketing, creator strategy, or social strategy, ideally within an agency or fast-paced brand environment
  • Detail-oriented and able to prioritize multiple deliverables to hit tight deadlines
  • A proven ability to turn insights into smart, creative, and sellable strategies
  • Comfortable creating highly-visual presentation slides
  • Deep understanding of the creator ecosystem across platforms like TikTok, Instagram, YouTube, and emerging channels
  • Strong storytelling skills with the ability to clearly articulate strategy to internal teams, Sales partners, and client stakeholders within live pitches
  • Comfort balancing imagination with practicality. Big ideas that actually ship
  • Experience collaborating cross-functionally with operations, amplification, client services, and Sales teams
  • A point of view on where creator marketing is going, not just where it’s been

Nice to have:

  • Experience integrating creators into full-funnel or paid amplification strategies
  • Familiarity with creator measurement, performance signals, and reporting frameworks
  • A portfolio of past creator strategies or campaigns that made clients say “Yes… immediately.”
What we offer:
  • Competitive compensation
  • Ample career and professional growth opportunities
  • Volunteer and philanthropic activities throughout the year
  • Educational and social events
  • The amazing opportunity to work for a high-flying performance marketing company

Additional Information:

Job Posted:
February 16, 2026

Employment Type:
Parttime
Work Type:
Remote work
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Strategy Lead, Influencer Marketing

Influencer Marketing Specialist

The Influencer Marketing Specialist will support the Disney Entertainment Digita...
Location
Location
United States , Glendale
Salary
Salary:
65300.00 - 87500.00 USD / Year
disney.com Logo
Disney
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 2+ years of experience in Influencer Marketing and project/campaign management, PR or talent management, social/digital marketing with a focus on YouTube content preferred
  • BA in Digital Marketing, Marketing or Business Admin/relevant degree, or equivalent experience preferred
  • Influencer Marketing experience, ideally in custom/paid content campaigns managing contract negotiations, content production and reviews, and content launch across YouTube and/or other digital platforms
  • YouTube influencer/creator knowledge and curiosity to deepen understanding and awareness of space
  • Familiarity with digital content production and ability to establish production timelines and manage stakeholder delivery against deadlines
  • Ability to build and maintain relationships with external vendors (influencer/rep partners) and internal partners
  • Strong focus on organization, details, planning, and follow-through on project next-steps
  • Creative and quality control acumen, and understanding of specifications of digital/influencer content
  • Detail-oriented, resourceful and dependable with excellent written, verbal and interpersonal skills
  • Adaptable and solutions oriented, with an ability to thrive in a fast-paced, digital-forward environment
Job Responsibility
Job Responsibility
  • Liaise with YouTube Creative and Publishing teams to track and manage influencer content strategy calendars, budgets, and production schedules to ensure content delivers as required and on time to fulfill Digital Marketing plans
  • Lead influencer/creator discovery to understand YouTube and general creator landscape and trends. Utilize deep influencer/YouTube knowledge to drive strategic partnerships and custom content deals that create impactful brand marketing moments
  • Liaise with Legal and Contingent Workforce Management teams to engage and contract influencers according to TWDC hiring and legal policies
  • Confirm creative strategy/approach, deliverables, content requirements, and timelines for each custom influencer content piece
  • Route content to brand, legal, and clearances stakeholders, consolidate feedback and revisions, and deliver final assets in requested specifications to YouTube teams for distribution. Manage content launch on influencer handles (if applicable)
  • Timely and independent project management and coordination across stakeholders, ensuring awareness of milestones, delays and any relevant updates/issues
  • offer solutions as needed
  • Generate and maintain trackers for influencer contracting, content reviews, and content launch
  • Track budgets, costs, and invoicing, working with Digital Marketing’s Finance and Operations teams
  • Utilize and improve established templates and systems to manage influencer contracting and content production/reviews (e.g., Airtable, Box, Contingent Workforce reviews)
What we offer
What we offer
  • A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered
  • Fulltime
Read More
Arrow Right

Product Marketing Senior Lead

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP e...
Location
Location
United States , Boston
Salary
Salary:
150000.00 - 190000.00 USD / Year
whoop.com Logo
Whoop
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of product marketing experience, ideally in consumer health technology, digital health, wellness, or healthcare services
  • Proven success launching and marketing clinically oriented or science-based products to consumer audiences
  • Strong command of go-to-market planning, positioning development, and performance measurement across marketing channels
  • Experience working with scientific or clinical teams to ensure content accuracy and regulatory alignment
  • Excellent communication and storytelling skills with ability to make the complex feel accessible and meaningful
  • Strong cross-functional collaboration skills with a track record of influencing without authority
  • Ability to thrive in fast-paced, ambiguous environments while maintaining strategic clarity and executional rigor
  • BS/BA required
  • life sciences, health sciences, marketing or related field preferred. MBA or advanced degree a plus
  • Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions
Job Responsibility
Job Responsibility
  • Lead go-to-market strategy and execution for WHOOP Advanced Labs and future healthcare product expansions
  • Develop positioning and messaging frameworks that balance scientific accuracy with consumer accessibility
  • Create and execute integrated marketing plans, aligning across channels and optimizing for performance
  • Partner with Clinical, Product, and Medical Affairs teams to ensure marketing efforts reflect regulatory standards and scientific integrity
  • Translate member insights and clinical data into actionable marketing strategies that drive awareness, adoption, and engagement
  • Collaborate with Brand, Creative, and Lifecycle Marketing teams to build member education and communication strategies for healthcare offerings
  • Serve as the primary product marketing partner for healthcare product leadership, influencing roadmap prioritization and market strategy
What we offer
What we offer
  • equity
  • benefits
  • Fulltime
Read More
Arrow Right

Product Marketing Senior Team Lead, ITSM

Atlassian's IT Solutions Product Marketing team is looking for a product markete...
Location
Location
United States
Salary
Salary:
125000.00 - 200900.00 USD / Year
https://www.atlassian.com Logo
Atlassian
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6+ years of product marketing experience, at least 2 years as a manager
  • Experience developing product narratives and GTM strategies for B2B enterprise software
  • Experience with event marketing strategy and execution, across different demand-generation event types, such as user conferences, tradeshows, and regional events
  • Cross-functional collaboration skills, with experience influencing and partnering across diverse teams
  • Experience balancing strategic vision with tactical execution and presenting to stakeholders of all levels
Job Responsibility
Job Responsibility
  • Collaborate with the product team to explain the narrative for important announcements, maintaining consistency across all channels and ensuring the messaging resonates with our target audience
  • Bring the strategy, in partnership with our events team, for our proprietary and third-party events globally and regionally to further Atlassian's position as a leader in ITSM and accelerate pipeline growth
  • Lead high-priority programs, including strategic moments, pricing and packaging, acquisition announcements, and market difference strategies for Jira Service Management
  • Lead a small team of product marketers by providing mentorship, setting goals, and promoting career growth
What we offer
What we offer
  • health coverage
  • paid volunteer days
  • wellness resources
  • bonuses
  • commissions
  • equity
  • Fulltime
Read More
Arrow Right

Influencer Marketing Manager

Join our team as an Influencer Marketing Manager and take the lead on building a...
Location
Location
United States; Canada
Salary
Salary:
Not provided
gen3marketing.com Logo
Gen3 Marketing
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years in influencer marketing or partnerships management, with a strong track record in both B2C and B2B campaigns
  • agency or multi-client experience preferred
  • Proficient in using influencer marketing platforms and analytics tools to track performance, evaluate ROI, and optimize campaign strategy
  • Excellent written and verbal communication skills to build and maintain relationships with influencers, stakeholders, and clients across industries
  • Proven ability to deliver measurable outcomes through influencer campaigns, including increased engagement, lead generation, or sales—especially in B2B settings
  • Able to manage multiple partnerships simultaneously and troubleshoot challenges quickly to maintain smooth operations and high creator satisfaction
Job Responsibility
Job Responsibility
  • Develop and execute influencer partnership strategies to support both B2C and B2B brand awareness, engagement, and lead generation goals
  • Source, vet, and recruit relevant influencers and thought leaders across platforms who align with brand values and campaign objectives
  • Build and manage relationships with influencers, subject matter experts, talent managers, and creator agencies
  • Negotiate contracts, deliverables, and compensation structures with creators for both consumer-facing and business-focused campaigns
  • Coordinate end-to-end campaign execution, ensuring messaging aligns with target audiences, including key business decision-makers
  • Monitor campaign performance and optimize strategies using data-driven insights
  • Collaborate with internal teams (creative, sales, paid media, eCommerce) to amplify influencer content across key touchpoints
  • Track performance metrics and deliver regular reporting on ROI, engagement, conversions, and other KPIs
  • Stay on top of influencer marketing trends, platform changes, and emerging industry voices
What we offer
What we offer
  • Hybrid work and remote work options are available outside of the head office locations
  • Flexible work hours
  • Summer Fridays
  • Insurance coverage with cost incentives
  • Paid parental leave benefits
  • Advancement opportunities
  • Ongoing training and development opportunities
  • Opportunities to travel
  • 401K contribution matching plan after 6 months
  • Company sponsored events
  • Fulltime
Read More
Arrow Right

Senior Director, US Market Access Strategy

Beam is looking for a strategic leader to drive market access strategy for key B...
Location
Location
United States , Cambridge
Salary
Salary:
250000.00 - 310000.00 USD / Year
beamtx.com Logo
Beam Therapeutics
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s required, Master’s preferred with 18+ years of experience
  • 10+ years of experience in US Pharma, including at least 5+ years in payer strategy / marketing or payer account management
  • At least 3+ years of experience working in cell & gene therapies required
  • Proven track record of successful collaboration with cross-functional teams
  • Substantial experience in shaping market access and pricing strategies, developing brand plans & payer marketing tools (value proposition decks), informing HEOR data strategies, supporting field market access teams, etc.
  • Previous product launch experience in buy-and-bill products
  • Excellent communication (written, verbal and presentation), interpersonal influencing and prioritization skills required with proven ability to influence across matrixed organizations including influencing without authority
  • Proven ability to operate independently and handle multiple projects with a high degree of initiative including project planning and prioritization of competing demands
  • Willingness to work with ambiguity and candor
  • Experience developing and managing promotional budgets and managing third-party vendors
Job Responsibility
Job Responsibility
  • Create and own near/mid/long term access strategies focused on optimizing pricing and coverage
  • Monitor coverage environment for gene therapies and competitive landscape and coordinate cross functionally to ensure alignment
  • Drive cross-functional access strategy synergies with broader brand strategy
  • Collaborate with future market access team members, such as field team, trade & distribution lead, government affairs lead, and patient services lead
  • Own market access component of brand level strategic plans, ensuring alignment to brand objectives as well as near/mid/long term market access objectives
  • Partner closely with Value Evidence Strategy (VES) lead to ensure value prop and customer materials are backed by evidence and aligned with Medical Affairs
  • Develop access journey for brand, highlighting critical access components including pricing/contracting, channel strategy, payer strategy, patient services, enterprise strategy, etc
  • Support insights development including conducting primary market research to support the market access strategy and tactical planning
  • Monitor & synthesize syndicated market research and external environment, impacting pharmaceutical delivery and reimbursement including industry trends, public policy, and competitive landscape
  • Fulltime
Read More
Arrow Right

UK Market Lead

Blockchain.com is connecting the world to the future of finance. As the most tru...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
blockchain.com Logo
Blockchain
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree required
  • advanced degree preferred
  • 5 years in business development, strategy, operations, or general management
  • Previous experience in crypto, fintech, or technology-driven sectors is highly desirable
  • Ability to work flexibly across time zones and market conditions
  • Willingness to travel to lead on-the-ground efforts and build local relationships
Job Responsibility
Job Responsibility
  • Own Product readiness & Experience
  • Own the user experience in your local market
  • Proactively test the app to surface bugs, friction points, and UX gaps
  • Influence product positioning
  • Lead Local Market Development
  • Immerse in the local crypto ecosystem and regulatory landscape
  • Increase brand visibility by representing the company
  • Ensure marketing initiatives are localized
  • Build Growth Channels
  • Establish partnerships with fintechs, banks, payment platforms, influencers, affiliates, and community leaders
What we offer
What we offer
  • Full-time salary based on experience and meaningful equity in an industry-leading company
  • Work from Anywhere Policy: You can work remotely from anywhere in the world for up to 20 days per year
  • ClassPass
  • Unlimited vacation policy
  • Apple equipment
  • The opportunity to be a key player and build your career at a rapidly expanding, global technology company in an emerging field
  • Flexible work culture
  • Fulltime
Read More
Arrow Right

Marketing Strategy Manager

Figma is growing our team of passionate creatives and builders on a mission to m...
Location
Location
United States , San Francisco; New York
Salary
Salary:
164000.00 - 288000.00 USD / Year
figma.com Logo
Figma
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of experience as a marketing operator, in marketing strategy and/or business operations
  • Strong leadership presence and demonstrated experience to work cross-functionally and influence without direct authority, managing multiple high-priority initiatives simultaneously
  • Exceptional verbal and written communication skills to effectively convey complex information to executive and senior leadership
  • Proven ability to balance strategic thinking with operational execution
  • Strong analytical skills
  • translating complex data (via data dashboards and Google Sheets/Excel reporting) into compelling narratives and actionable insights
  • Strong workshop and meeting facilitation
  • Productivity & workflow management tooling (e.g. Asana, Jira)
Job Responsibility
Job Responsibility
  • Lead development of marketing strategy and translate company goals into actionable, measurable plans
  • Partner with the CMO and marketing leaders to shape org-wide priorities, including budget, resourcing, and long-range planning
  • Drive cross-functional alignment across product, sales, and other teams to ensure marketing initiatives support shared business objectives
  • Oversee planning and execution of key marketing programs, ensuring clear metrics, timelines, and effective collaboration
  • Deliver data-driven insights and reporting to inform leadership decisions and continuously optimize marketing strategy
  • Streamline processes and implement frameworks that improve decision-making, operational efficiency, and resource allocation
What we offer
What we offer
  • equity to employees
  • health, dental & vision
  • retirement with company contribution
  • parental leave & reproductive or family planning support
  • mental health & wellness benefits
  • generous PTO
  • company recharge days
  • a learning & development stipend
  • a work from home stipend
  • cell phone reimbursement
  • Fulltime
Read More
Arrow Right

Influencer Marketing Specialist

As an Influencer Marketing Specialist for HoistCam, your primary role will be to...
Location
Location
United States
Salary
Salary:
Not provided
netarus.com Logo
Netarus
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience in influencer marketing or social media management, preferably with B2B, construction, or heavy equipment brands
  • Familiarity with industries like construction, logistics, heavy equipment, or industrial safety
  • Strong understanding of the influencer landscape across platforms like Instagram, TikTok, YouTube, LinkedIn, and X (formerly Twitter)
  • Experience developing campaigns from outreach through execution, including content ideation, influencer management, and performance tracking
  • Excellent communication and negotiation skills for building strong relationships with influencers and key opinion leaders
  • Analytical skills to track campaign success and deliver actionable insights
  • Passion for industrial safety, innovation, and technology that improves real-world outcomes for businesses
Job Responsibility
Job Responsibility
  • Influencer Identification & Outreach: Find and engage with influencers in the construction, logistics, heavy equipment, and industrial safety spaces who can authentically advocate for HoistCam and its role in operator visibility and safety
  • Campaign Development: Design and execute influencer campaigns that encourage influencers to create compelling content (videos, posts, live streams) showing how HoistCam improves job site safety, reduces accidents, and increases productivity
  • Advocacy Creation: Collaborate with influencers to emphasize the importance of eliminating blind spots in heavy equipment operations and how HoistCam can drive both safer and more profitable outcomes for companies
  • Relationship Building: Establish and maintain strong relationships with influencers, contractors, and industry experts, ensuring that their messaging aligns with HoistCam’s mission and brand values
  • Content Collaboration: Guide influencers in creating educational and impactful content such as equipment demos, case studies, safety stories, and testimonials, highlighting HoistCam’s role in making operations safer and more profitable
  • Monitor & Analyze Performance: Track and evaluate the success of influencer campaigns, including engagement metrics (views, shares, likes, comments), reach, lead generation, and conversion rates. Regularly report results and insights to the marketing team
  • Feedback Loop: Gather feedback from influencers and their followers about the benefits of HoistCam to continually improve marketing strategies and product messaging
  • Community Engagement: Foster and grow an engaged community of HoistCam advocates across platforms like YouTube, Instagram, LinkedIn, and TikTok who consistently share the value of having “eyes in the blind”
What we offer
What we offer
  • Remote, flexible working environment
  • Competitive pay with performance-based incentives
  • Opportunity to work with a forward-thinking company that is transforming safety and efficiency in industrial operations
  • Creative freedom to design and execute campaigns that drive real-world impact in safety and profitability
  • The chance to be part of a team dedicated to promoting groundbreaking technology that improves operator visibility and job site safety
  • Parttime
Read More
Arrow Right