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Strategy Director

United Kingdom, London · Job Posted March 20, 2026
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Job Description

We’re looking for a senior, insight-led strategist, who will be adept at developing effective, inspiring brand and retail activation strategies across the entire buying cycle; bringing insight and strategic clarity that will unlock ingenious ideas that create intense energies at the all-important moments. Reporting to the CSO, you’ll bring your creative passion, curious perspective and persuasiveness, working across multiple brands, categories and touchpoints. Continuously growing as a strategist, you’ll be mentoring and collaborating with a range of team members of vary backgrounds and experiences, getting stuck into building an award-winning, strategic power-house with a global reputation.

Job Responsibility

  • Develop and deliver compelling strategic responses and briefs, rooted in insightful research and data analysis across a wide variety of clients and projects
  • Lead the development of multi-channel activation strategies and campaigns (focusing on end-to-end retail and shopper activation campaigns and buying journeys, translation of ATL into BTL comms and tactics, annual planning processes)
  • Collaborate with cross-functional teams and all agency teams, including CS, creative and design, to ensure alignment and deliver impact and effectiveness for our clients
  • Mentor and develop junior team members on projects to foster a culture of excellence
  • Build and maintain strong relationships with clients at all levels
  • Understand client needs and translate them into actionable strategic recommendations
  • Present compelling strategic insights and recommendations with confidence and clarity
  • Proactively identify opportunities for growth and expansion within client accounts
  • Stay up to date on industry trends and emerging technologies / opportunities
  • Proactively share knowledge and insights to inspire and educate the team
  • Contribute to the development of innovative strategies and solutions
  • Manage projects effectively, ensuring timely delivery and adherence to budget
  • Collaborate with CS, creative and design teams to ensure seamless execution
  • Monitor campaign performance and make data-driven adjustments as needed in partnership with the head of effectiveness
  • Remain commercially aware on your clients and projects to ensure we deliver in scope

Requirements

  • Proven experience at a senior level developing and delivering retail, shopper and wider activation strategies for big brands
  • Extensive understanding of activation and communications strategy and its effectiveness principles with retail, promotional and shopper at its heart
  • A solid FMCG grounding with knowledge of the retail marketing landscape in particular
  • A thirst to win awards, shift product, build brand energy and do great work
  • The ability to work independently and at pace
  • Attention to detail and high personal standards
  • As a leader
  • personal awareness and emotional intelligence that enables them to adapt to different rooms
  • Strong collaboration, communication, presentation and strategic storytelling skills
  • Excellent writing skills and a real passion for crafting compelling copy

What we offer

  • 24 days holiday (plus Bank Holidays)
  • Contributory pension scheme
  • Annual company bonus scheme
  • Private Medical Insurance
  • Life Assurance
  • Continuous learning and development
  • Enhanced parental benefits
  • The last Friday of every quarter is a ZEAL Day off
  • Christmas closure
  • Work from home budget to help you achieve your dream set up
  • Dog friendly offices
  • A wealth of social events from our seasonal gatherings to our quarter review get together

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