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Deutsch is looking for a chronically online Strategy Director, Social to help shape an iconic brand’s presence across paid and owned social tactics. This means thinking beyond campaigns – proactively finding ways to keep the brand relevant in the feed and in culture. This brand has a distinctive & successful voice and persona in social – with a high bar to keep it that way. Your job will be protecting that edge while continuing to evolve it with the next generation of social best practices and emergent social behaviors. You will work as a unit with the client social team, creatives, & partners – deeply embedded & collaborating to bring a shared vision to life.
Job Responsibility
Uphold the Social Persona
Shape the Creative Output
Own Social Thought-Leadership
Lead the Team
Champion Performance
Requirements
You truly love living in social – with strong instincts for what works and why
You are the first of your friends and colleagues to try out new platforms
You aren’t afraid to get your hands dirty in content creation, giving you an edge in understanding creative concepts & what’s possible in platforms
You have a proven track record of working with iconic brands on social-first campaigns
You are culturally obsessed with a finger on the pulse of what’s relevant
You care about making brands feel like real participants – not observers or followers
You’re collaborative, direct, and comfortable making decisions in a fast-moving environment
You balance taste with discipline – knowing when to trust your gut & when to rely on data
You have infectious passion for social that you bring to all teammates