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Help progressive causes achieve lasting change through high-performing programs and sustainable growth. Develop the strategy that underpins supporter engagement, and support execution teams to drive results and adapt to learnings. This includes generating and synthesizing audience insights, fundraising and mobilization program and user journey development, KPI setting, informing testing plans and priorities, data and tech consulting, creating budget and staffing recommendations, and more.
Job Responsibility:
Surface audience insights and business intelligence that drive breakthrough campaigns and experiences
Ensure creative execution maps back to the strategy & recommend pivots and enhancements as needed
Establish strategic direction for campaigns, organizations, branding projects, or products by defining objectives, audiences, budgets and KPIs
Create order from chaos, alignment where there are many different expectations, and buy-in even with the most senior C-suite clients
Translate research and performance data findings into actionable tools and formats like audience and budget prioritizations, user journeys, and strategic plans
Lead client and internal brainstorms, planning meetings and presentations, and program development workshops
Use frameworks like SWOTs, gap analyses, positioning matrix, cost/benefit analysis, audience persona mapping, landscape research, creative briefs, strategy maps, theories of change, cases for support, etc. to guide our strategies, clients and teams
Articulate email, social media, paid media, content strategy, and UX recommendations and best practices
Have an understanding of how propositions and creative lives on a range of integrated channels, supporting online and offline performance
Grow and manage client portfolios through regular account planning activities
Create client roadmaps over months and years where appropriate
Craft and pitch new business
Represent Blue State via event participation and other thought leadership
Strengthen and evolve our fundraising and mobilization capabilities
Mentor and upskill team members
Requirements:
At least 8+ years of relevant experience in a relevant role
Proven track record of driving income through digital campaigns and channels
Experience of direct response fundraising performance and/or e-commerce experience working to drive digital results
Command of a room and superb presentation skills
Ability to build trust and confidence in early interactions
Understand the art of how to sell great ideas and great work
Resilient and able to adapt to new situations, solve problems on the fly, and communicate with those around you
Teamwork and scrappiness required
Agile approach to projects
People leader, experienced and dedicated to growing and mentoring teams
Open to feedback
Shared passion and curiosity for making change
Comfort with ambiguity
A restlessness that resists the status quo
A commitment to quality
Steeped in the art of empathy, practice mutual respect
Will act as a role model at Blue State
A commitment to Diversity, Equity, and Inclusion is vital
Nice to have:
Primary research (interviews, surveys, focus groups, creative testing) skills
Secondary research (desk research, landscape and trend analysis, using audience intelligence tools, social listening) skills
What we offer:
Unlimited time-off (inclusive of sick, personal, and vacation days)
$1,250 annually in professional development funds
Competitive health, dental, and vision insurance
Flexible and health savings accounts
401K & employer match
Generous paid holiday schedule
12-week fully-paid parental leave for all parents-to-be
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