Strategy Director – Loyalty Consulting

This is a senior strategy hire into our consulting business. You will work closely with the VP, Loyalty Consulting, owning major client workstreams from inception to delivery - leading the thinking, shaping the narrative, and ensuring that every piece of work reflects the depth and rigour that our clients require. This is a strategy role that takes data seriously. We are evidence-led in everything we do: the commercial case for a programme lives or dies on the quality of the insight behind it, and the best strategic work here is built on a genuine understanding of what the numbers are saying. You don't need to be a data scientist, but you need to be someone who reaches for the evidence first, who asks the right questions of analysts, and who knows how to turn data into a compelling strategic argument. Equally, this role requires genuine creativity. Loyalty strategy is not a formula. The leap from insight to a proposition that will change customer behaviour, or from a client's commercial problem to a programme design that solves it, requires imagination as much as rigour. We are looking for someone who can make those leaps, who produces work that surprises clients in the best possible way. As a team, we are operating in a rapidly maturing loyalty landscape: nearly 70% of programmes are now over three years old, confidence in ROI is still patchy (only two-thirds of operators are fully confident in their measurement), and the gap between psychological design intent and actual execution is significant - fewer than a third of operators actively design for emotional connection. The consequence is that we are continually evolving our thinking and approach, and you will help us continually challenges ourselves to understand of the landscape and bring that thinking to bear in service of our clients and prospects.