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We are looking for new team members in our Strategy department to help create and execute results-driven online advertising campaigns for our progressive political, non-profit and responsible corporate clients. These people will help our political clients win elections and advance progressive causes and help our other clients increase brand awareness, drive e-commerce sales and organization growth, and engage and retain current members.
Job Responsibility:
Build, optimize, and run online ads across various different ad platforms (Facebook, Google, TTD, etc.)
Plan, execute, and measure experiments and conversion and brand lift tests
Measure, analyze, and report on campaign and website performance to uncover actionable insights that will increase efficiency and performance of our digital marketing efforts
Monitor conversion points and optimize user funnels
Collaborate with other vendor partners
Communicate with clients about success and challenges in the campaigns you're running
Manage media budgets in excess of $1MM
Write copy and work with our designers and developers to produce online ad collateral and website assets
Create media plans for direct response and persuasion ad buying
Meticulously Q/A creative, ad builds, and reports
Be accountable to client goals
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Be a positive member of our collaborative and supportive team
Requirements:
1-2 years of hands-on digital advertising experience in a performance-driven context
OR 3-5 years in a related field (Communications/PR, Advocacy, Digital Media, etc.)