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Strategist, Social & Influencer

United States, Nashville, TN or New York, NY · Job Posted January 14, 2026
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Job Description

We are looking for a Strategist, Social & Influencer with a proven track record in managing integrated social media campaigns for multiple clients. The ideal candidate brings a blend of creative vision and analytical prowess and is experienced with advanced tools (including Asana and Sprout Social) in an agency setting. You will lead the development of data-driven social strategies, oversee influencer partnerships, and collaborate with a team toward innovative digital solutions.

Job Responsibility

  • Develop and execute comprehensive social-media strategies that align with client objectives and ensure consistency across all channels
  • Oversee content calendars, guide creative direction, and ensure delivery of high-quality, engaging content
  • Analyze performance using advanced dashboards and analytics tools, transforming data into clear reports and proactive recommendations
  • Lead and optimize paid-social campaigns across TikTok, LinkedIn, Meta, and X to drive measurable outcomes
  • Ideate, plan, and activate influencer programs that map to brand values and campaign goals
  • Negotiate influencer fees and contracts, managing the full life cycle of influencer deliverables
  • Build and nurture long-term relationships with influencers and their management teams
  • Mentor junior team members and coordinate multiple client projects, safeguarding deadlines and quality standards
  • Drive efficiency through project-management platforms such as Asana, streamlining workflows and communication
  • Stay ahead of emerging platform trends, integrating new tactics and tools to keep client strategies innovative
  • Conduct competitor audits and audience research to refine strategies and maintain a competitive edge
  • Serve as the lead social advisor for key accounts, presenting strategy, performance insights, and fresh opportunities
  • Collaborate cross-departmentally to deliver cohesive, integrated marketing solutions
  • Contribute to new business efforts by supporting proposals, presentations, and strategic pitches when needed
  • Report regularly to the manager on project status, campaign performance, and growth opportunities

Requirements

  • 5+ years of social media and influencer marketing experience in an agency environment, managing multiple client accounts concurrently
  • Advanced proficiency with social platforms/tools (Sprout Social, Falcon.io, Canva, Adobe CC), paid-social dashboards (Meta Ads Manager, LinkedIn Ads, etc.), project-management software (Asana), and Microsoft Office—especially PowerPoint
  • Exceptional leadership, communication, and client-management skills, paired with a positive, solutions-oriented mindset
  • A strategic thinker who blends creative innovation with robust data analysis to drive performance and ROI
  • Comfortable pivoting across industries—healthcare, finance, B2B, CPG—and quickly mastering new verticals
  • Committed to continuous learning and staying ahead of industry trends
  • Balances a strong work ethic with an engaging, supportive team spirit
  • Self-starter who can own projects independently while collaborating effectively with colleagues
  • Operates with integrity, always doing the right thing for clients and the team
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