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Strategist, Marketing

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Eastern Kentucky University

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Location:
United States , Richmond

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Category:
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Contract Type:
Not provided

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Salary:

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Job Description:

The Marketing Strategist plays a key role in developing, implementing, and optimizing data-driven marketing strategies to support EKU’s student recruitment, enrollment, and retention efforts. Reporting to the Associate Director of Student Success Marketing Strategy, this position ensures that all marketing initiatives are targeted, measurable, and aligned with institutional goals. The Marketing Strategist will focus on audience segmentation, campaign performance analysis, and multi-channel marketing execution to enhance student engagement and drive conversions.

Job Responsibility:

  • Develops and implements multi-channel marketing strategies that integrate email, digital ads, social media, and print marketing to support student recruitment and retention
  • Leverages Technolutions Slate and other digital marketing platforms to develop highly targeted campaigns tailored to different student populations
  • Tracks and analyzes marketing KPIs (click-through rates, conversions, engagement, yield, etc.) to inform decision-making
  • Works closely with Admissions, Enrollment Management, and Student Success teams to ensure marketing efforts align with institutional recruitment and retention strategies

Requirements:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • Minimum two years of experience in strategic marketing, enrollment management, or higher education marketing
  • Experience leading multi-channel marketing campaigns with a strong focus on digital and CRM-driven engagement
  • Proficiency in Technolutions Slate or similar CRM systems preferred

Nice to have:

  • Master’s degree
  • Proficiency in Technolutions Slate or similar CRM systems

Additional Information:

Job Posted:
March 21, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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