Strategist, Crm Analytics & Insights Job at General Motors (Detroit)

Marketing Automation & CRM Strategist

As our client modernizes its digital marketing ecosystem, they’re seeking a stra...

Location

United States , St. Louis

Salary:

Not provided

VantageLinks

Expiration Date

Until further notice

Requirements

5+ years of experience in email marketing, lifecycle marketing, or marketing automation
Proven experience owning lifecycle marketing strategy end-to-end
Strong content strategy skills with experience developing high-impact messaging frameworks in a B2B environment
Demonstrated success driving measurable impact on engagement, pipeline, retention, or revenue
Strong expertise in database segmentation, dynamic content, and workflow automation
Hands-on experience with marketing automation platforms
Dynamics 365 experience strongly preferred (HubSpot experience a plus)
Experience implementing or optimizing nurture journeys and behavioral trigger campaigns
Strong analytical skills with experience leveraging data to drive strategic decisions
Experience aligning marketing automation with sales processes and CRM systems

Job Responsibility

Own the company’s email and marketing automation strategy across all markets, designing and optimizing full-funnel lifecycle journeys (nurture, onboarding, engagement, cross-sell, renewal, reactivation)
Implement behavioral triggers, dynamic workflows, and lead scoring in partnership with sales and CRM teams
Identify and execute opportunities to automate manual processes and improve efficiency
Serve as the primary marketing owner of Dynamics marketing automation, maximizing platform capabilities for segmentation, personalization, and performance
Ensure accurate data flow, integration, and tracking in collaboration with CRM stakeholders
Establish governance and best practices for database segmentation, workflows, and internal expertise-building
Develop advanced segmentation strategies across markets, personas, and buying stages
Leverage dynamic content and personalization to increase engagement and conversions
Maintain data hygiene and continuously refine audience targeting with CRM and sales partners
Define and monitor email KPIs tied to pipeline, retention, and revenue goals

What we offer

Comprehensive compensation and healthcare packages, including medical, dental, vision, and life insurance products
401(k) plan with employer match
Competitive paid time off: vacation, personal time, holidays, and winter break
Company sponsored volunteer & community outreach opportunities
Organizational growth potential through company sponsored trainings

Fulltime

Experience Strategist

As an Experience Strategist, you’ll help shape where our most ambitious clients ...

Location

Australia , Melbourne; Sydney

Salary:

Not provided

AKQA

Expiration Date

Until further notice

Requirements

5–7 years’ experience in strategy, CRM, CX, customer engagement or loyalty
Strong experience building CRM, lifecycle, loyalty or membership strategies for well-known brands
Able to turn customer insight and data into clear actions
Understands how retention, personalisation and long-term customer value work in practice
Comfortable working without clear answers and building clarity over time
Able to form strong points of view and share them with senior stakeholders
Good judgement in identifying what is useful versus what is noise
Works well across creative, data, technology and experience teams
Understands how strategy connects to business outcomes
Collaborative, generous and focused on helping others do better work

Job Responsibility

Shape strategy across key accounts and help identify where future growth will come from
Build CRM, lifecycle, loyalty and membership strategies that strengthen long-term customer relationships
Turn customer insight, data and market signals into clear, practical recommendations
Write strong briefs that guide creative and experience work, and stay involved as it is developed
Work closely with Creative, Experience, Data and Technology teams to bring ideas to life
Stay curious about new technology and AI, and form clear views on what matters
Contribute to new business pitches and help grow the practice
Work with analytics teams to understand results and improve the work
Support and mentor other strategists, working with openness and respect

New

Associate Director, Omnichannel Strategy

Omnichannel strategy drives activation planning for our clients, providing multi...

Location

United States , New York

Salary:

140000.00 - 150000.00 USD / Year

Inizio Evoke

Expiration Date

Until further notice

Requirements

4+ years of agency experience with a foundation in healthcare/pharmaceutical marketing to healthcare professionals in a digital, engagement, or omnichannel strategy role
Experience marketing to patients/consumers is beneficial, but not required
Main discipline expertise: omnichannel marketing, digital marketing, customer relationship management (CRM), relationship marketing (RM), customer segmentation, segmented content strategies, marketing & sales automation, digital media, social media, search (SEO/SEM), strategic application of data and marketing analytics
Can manage client relationships and navigate multi-stakeholder environments
Hands-on experience supporting agency new business efforts
Proficient in creating impactful presentations

Job Responsibility

Bring omnichannel experience across HCP audiences, strong fluency in media and channel capabilities, an understanding of content strategy, and a data-first mindset
Translate actionable insights around important brand challenges, top commercial opportunities, as well as audience beliefs, behaviors, and needs into highly personalized omnichannel experiences
Serve as a connector—bridging insights, creative, analytics, media, and client goals into cohesive, high-performing engagement ecosystems that bring campaigns to life
Thrive in both strategic planning and hands-on execution, helping drive the strategic vision of scoped projects from conception through execution, ensuring each initiative is consistent with the holistic omnichannel plan
Collaborate with Inizio Evoke teams to define measurement plans, contribute analysis to performance reports, and develop optimization recommendations
Partner with account, brand strategy, and other omnichannel strategists to drive annual strategic and tactic plans that address the right strategic levers and comprise an optimized mix of channels, tactics, content, and messaging
Elevate the agency as a strategic partner and trusted advisor to clients by demonstrating a full understanding of their businesses and the ability to craft actionable solutions to their challenges
Bring new innovative thinking to clients that propel their businesses forward
Supporting business development from assisting in new business pitches
Keep current on omnichannel best practices

What we offer

Medical
Dental
401(k)
Tuition reimbursement
Flexible time off

Fulltime

New

Experience Strategist

At AKQA (part of WPP), our Strategy team works where creativity and technology m...

Location

Australia , Melbourne; Sydney

Salary:

Not provided

AKQA

Expiration Date

Until further notice

Requirements

5–7 years’ experience in strategy, CRM, CX, customer engagement or loyalty
Strong experience building CRM, lifecycle, loyalty or membership strategies for well-known brands
Able to turn customer insight and data into clear actions
Understands how retention, personalisation and long-term customer value work in practice
Comfortable working without clear answers and building clarity over time
Able to form strong points of view and share them with senior stakeholders
Good judgement in identifying what is useful versus what is noise
Works well across creative, data, technology and experience teams
Understands how strategy connects to business outcomes
Collaborative, generous and focused on helping others do better work

Job Responsibility

Shape strategy across key accounts and help identify where future growth will come from
Build CRM, lifecycle, loyalty and membership strategies that strengthen long-term customer relationships
Turn customer insight, data and market signals into clear, practical recommendations
Write strong briefs that guide creative and experience work, and stay involved as it is developed
Work closely with Creative, Experience, Data and Technology teams to bring ideas to life
Stay curious about new technology and AI, and form clear views on what matters
Contribute to new business pitches and help grow the practice
Work with analytics teams to understand results and improve the work
Support and mentor other strategists, working with openness and respect

Director of Social Media

As Director of Social Media at 321, you'll lead the agency's social media depart...

Location

United States , Orlando

Salary:

100000.00 - 115000.00 USD / Year

321 Brand + Social House

Expiration Date

Until further notice

Requirements

8+ years of experience in social media strategy and management, with at least 2 years in a department or team leadership role
Proven track record managing social media for multiple client accounts simultaneously in an agency environment
Deep platform expertise across Instagram, TikTok, Facebook, LinkedIn, YouTube, and Pinterest — including content formats, algorithms, and analytics tools
Experience developing social strategies for regulated industries (healthcare, legal, financial services, home services) is a strong plus
Strong content sensibility: you know what makes content stop the scroll, build community, and drive action
Excellent communication and presentation skills — able to translate strategy to clients and inspire a creative team
Proficiency in social media management platforms (Later, Sprout Social, Hootsuite, or similar) and analytics tools
Comfort with AI-assisted content tools and a proactive approach to integrating them into workflows
Strong organizational skills and the ability to manage multiple priorities across a remote, fast-moving team
Bachelor's degree in Marketing, Communications, Journalism, or a related field — or equivalent demonstrated experience

Job Responsibility

Lead, manage, and grow the social media department — including strategists, content creators, and channel specialists
Set the team's operating model: workflows, content calendars, approval processes, and output standards
Conduct regular 1:1s and performance reviews, providing strategic coaching and career development support
Partner with the Director of Client Strategy to ensure social deliverables align with client goals and account strategy
Serve as the escalation point for social-related client questions, challenges, or strategic pivots
Own the agency's approach to organic social strategy across platforms: Instagram, TikTok, Facebook, LinkedIn, YouTube, Pinterest, and emerging channels
Develop platform-specific content frameworks tailored to each client's audience, industry, and brand voice
Set standards for content quality, brand safety, and creative consistency across all client accounts
Stay ahead of algorithm changes, platform updates, and cultural trends — and translate those into actionable strategy for the team
Lead social audits, competitive analyses, and channel assessments for new and existing clients

What we offer

100% remote work environment
Flexible scheduling with core collaboration hours
Paid time off + agency-observed holidays
Professional development and platform/tool access budget
Collaborative, AI-forward team culture that values innovation and continuous learning
Opportunity to shape and scale a department at a high-growth agency

Fulltime

Senior Fundraising Strategist

Mozilla Foundation is a non-profit building a better technology future — powered...

Location

Canada; Germany; UK; US

Salary:

Not provided

Mozilla

Expiration Date

Until further notice

Requirements

At least 5 years of digital fundraising experience or experience working in digital campaigning
Excellent email writing skills and proven ability to motivate supporters to take action
Experience writing emails for a diverse, global, large-scale email list of 1 million or more subscribers
Experience with A/B testing, experiment write-ups, and campaign optimization
Demonstrated ability to develop successful online donor recruitment strategies based on donor data and insights, fundraising trends within the nonprofit sector, and organizational priorities and plans
Demonstrated ability to conduct research and analysis on complex technical and political issues, and turn those issues into fundraising opportunities
Strong analytical, oral, written, and social communication skills in English
Strong familiarity with CRM and campaigning tools, such as Salesforce, Campaign Monitor, or ActionKit
Experience managing larger cross-team projects, including projects involving technical staff
A self-starter and team player who adheres to schedules and deadlines with strong attention to detail and process

Job Responsibility

Develop engaging grassroots fundraising campaigns aligned with Mozilla Foundation’s mission and organizational fundraising goals
Support the planning and execution of Mozilla Foundation’s end-of-year fundraising strategy
Pitch ideas to engage Mozilla’s global community, grow the grassroots donor base, and identify opportunities to solicit existing and prospective donors
Write compelling fundraising content for supporters across channels such as email, website, and more
Identify A/B testing priorities, design testing plans, monitor results, and report on key learnings and next steps
Collaborate within the Development team and across teams, including Tech Platforms, to improve supporter and donor experiences
Develop engaging fundraising campaigns in line with Mozilla Foundation’s mission
Pitch ideas to engage Mozilla’s global community with the goal of growing our grassroots donor base
Support the planning and execution of our end-of-year fundraising strategy
Move one-time and recurring donors up the ladder of engagement, encouraging them to increase their level of support

What we offer

Private Medical Insurance
Extended Sick Leave
Global Employee Assistance Program (EAP)
Retirement Plan contributions
Paid Time Off: 20 days annual leave + sick days and your birthday
Company Holidays + Shutdown
Wellness budget
Professional Development budget
Top up program for Pregnancy and Parental leaves

Paid media strategist and planner

We are seeking a highly skilled Paid Media Strategist & Planner to join a growin...

Location

Canada , London

Salary:

65000.00 - 80000.00 USD / Year

Randstad

Expiration Date

August 03, 2026

Requirements

5+ years of experience in paid media strategy, planning, or account leadership in an agency environment, with a specific focus on lead generation
Strong hands-on experience managing campaigns across Google Ads, Meta Ads, LinkedIn, programmatic, and/or video platforms
Experience working with clients in higher education, financial services, insurance, healthcare, or B2B industries
Deep understanding of full-funnel marketing, lead quality metrics (MQL/SQL, cost-per-qualified-lead), and the ability to turn data into strategic insights
Excellent client communication skills with experience presenting to senior stakeholders and leading strategic meetings
Experience with measurement frameworks, attribution models, and the integration of paid media with CRM systems
Experience mentoring junior colleagues

Job Responsibility

Strategy Development: Translate client objectives into comprehensive paid media strategies across search, social, programmatic, and video, ensuring alignment with nurture sequences, CRM handoffs, and sales processes
Targeting & Planning: Utilize consumer research and data insights to develop detailed recommendations for audiences, channel mix, placements, and KPIs across all stages of the marketing funnel
Campaign Oversight: Monitor campaign pacing and performance, identifying optimization opportunities to improve lead volume, quality, and efficiency
Client Leadership: Serve as the primary media lead and account contact, directing performance reviews and strategic recommendations with transparency
Performance Reporting: Develop measurement frameworks tied to lead generation KPIs and lead Quarterly Business Reviews (QBRs) to present performance insights and forward-looking recommendations
Quality Assurance: Review and QA team work to maintain high output quality and reduce errors
Cross-Functional Collaboration: Act as the bridge between paid media and internal teams (creative, CRO, analytics) to ensure integrated campaign execution and messaging tailored to high-intent audiences

What we offer

Be part of a high-performing, collaborative team
Work on exciting analytics projects with leading brands
Opportunity to drive operational excellence and team strategy
Primarily remote work environment with flexibility to balance remote and in-office collaboration

Fulltime

Marketing Strategist - US

The Marketing Strategist will support the entire marketing organization and will...

Location

United States

Salary:

130000.00 - 150000.00 USD / Year

Medius

Expiration Date

Until further notice

Requirements

5+ years of analytics experience in a sales and marketing environment
3+ years of experience with fast-growth company
AI tool and agents experience and curiosity
Strong data visualization skillset, specifically with PowerBI. This includes both back-end ETL management and front-end dashboard design and best practices
Thorough understanding, management, and optimization of marketing attribution models, specifically with Adobe Marketo Measure (aka Bizible)
Relevant experience in key business systems such as CRMs and marketing automation platforms a must
In-depth knowledge of how data workflows push/update within CRM and MarTech stacks
Experience leveraging AI to run analysis, summarize insights, write code, improve process efficiency
Experience working with multiple and large datasets
Experience in business-to-business marketing of cloud or high technology products or services preferred

Job Responsibility

Leverage AI tools to analyze touchpoint data to optimize the marketing mix and maximize pipeline and bookings
Improve GTM process efficiency and optimize tech stack configurations
Manage the marketing programs and initiatives framework, to identify any gaps in our data for measuring performance
Support all areas of marketing, including brand, demand gen, field, customer, and partner
Support measurement and process improvements to optimize the hand-off between marketing and sales
Identify and create KPI performance dashboards to measure progress towards campaign goals and pipeline targets
showcase what’s driving (or impeding) success
Perform quantitative and qualitative analyses of internal datasets from our MA and CRM to help optimize marketing efforts throughout the customer journey
Cross-channel attribution and impact across all marketing efforts to provide insights and recommendations on tactics, activity, frequency, and behaviors for improved funnel performance, channel efficiency, and ROI
Review and optimize lead scoring models

Fulltime

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Strategist, Crm Analytics & Insights

Job Description

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