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Strategist, Crm Analytics & Insights

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General Motors

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Location:
United States , Detroit

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Category:
IT - Software Development

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Contract Type:
Employment contract

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Salary:

83800.00 - 127300.00 USD / Year
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Job Description:

The Strategist, for CRM Analytics & Insights plays a pivotal role in leveraging customer data to drive engagement, retention, and conversion across GM’s vehicle and corporate brands. This role blends strategic thinking with hands-on analytics, supporting CRM campaign performance, customer lifecycle insights, and cross-functional collaboration. The ideal candidate will have experience in CRM analytics, marketing technology, and data storytelling, with the ability to translate insights into actionable strategies.

Job Responsibility:

  • Analyze CRM influence on customer lifecycle engagement, retention, and conversion
  • Collaborate with product development and provide requirements to further CRM performance dashboards and reports using tools like Tableau or Power BI
  • Collaborate with marketing and media teams to identify key questions and deliver actionable insights
  • Support campaign measurement, closed-loop reporting, and customer profile analysis
  • Translate complex data into strategic recommendations for CRM optimization
  • Work with data scientists and engineering teams to ensure data quality and integration across platforms
  • Contribute to the development of CRM measurement frameworks and best practices
  • Support CRM system enhancements and data ingestion requirements

Requirements:

  • Bachelor's degree in Marketing, Business, Analytics, Data Science, or a related field
  • 4+ years of experience in CRM analytics, digital marketing, or customer lifecycle analysis
  • Proficiency in CRM platforms (e.g., Salesforce, Adobe Experience Platform) and marketing automation tools
  • Experience with data visualization tools (e.g., Tableau, Power BI) and querying languages (e.g., SQL, Python)
  • Strong analytical and problem-solving skills with attention to detail
  • Excellent communication skills and ability to present insights to non-technical stakeholders
  • Ability to work independently and collaboratively in a cross-functional environment
What we offer:
  • medical
  • dental
  • vision
  • Health Savings Account
  • Flexible Spending Accounts
  • retirement savings plan
  • sickness and accident benefits
  • life insurance
  • paid vacation & holidays
  • tuition assistance programs
  • employee assistance program
  • GM vehicle discounts

Additional Information:

Job Posted:
April 23, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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