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A Strategic Planner acts as the central integrator across channels who connects business goals to data-driven messaging, integrated campaigns, and full-funnel execution—driving measurable pipeline and revenue impact. If you’re someone who thinks in funnels, speaks in insights, and plans with a RevOps mindset, this is your opportunity to build and scale high-impact GTM programs. What makes this role exciting: Own end-to-end planning across the full buyer journey; Work at the intersection of strategy, data, and execution; Drive pipeline impact, not just campaign outputs; Collaborate across teams as the central growth orchestrator; Be part of a RevOps-first, AI-driven demand generation model. We are looking for a Strategic Planner (RevOps & MOps-focused) who will bridge strategy and execution by aligning messaging, channels, and systems to drive full-funnel performance. This role will own end-to-end planning of digital marketing programs, ensuring that messaging strategies are effectively translated into orchestrated campaigns by closely working with Performance Marketing, SEO, Web, Creative, and MOps—while maintaining strong visibility into pipeline and revenue impact.
Job Responsibility:
Strategic Planning & Messaging Frameworks
Develop integrated messaging strategies aligned to business goals, personas, and buyer journey stages
Define channel mix and campaign approach on integrated services accounts
Ensure consistency of messaging across all touchpoints
Cross-Channel Orchestration
Act as the central integrator by working with account managers across PA, SEO, Web, Creative, and MOps teams
Translate strategy into executable campaign plans with clear deliverables and timelines
Ensure seamless coordination and alignment across teams
RevOps-Led Funnel Planning
Map campaigns to full-funnel stages (Awareness → Consideration → Decision)
Define success metrics across MQL, SQL, Opportunities, and Revenue
Identify funnel gaps and optimize conversion pathways
Campaign Measurement & Performance Insights
Partner with MOps to ensure accurate tracking, attribution, and reporting
Analyze performance across channels and campaigns to derive actionable insights
Continuously refine strategies based on data and outcomes
Data-Driven Decision Making
Leverage segmentation, cohort analysis, and engagement data to refine targeting and messaging
Translate data insights into strategic recommendations for growth
ABM & Target Account Strategy
Support account-based marketing initiatives through strategic planning and targeting frameworks
Align messaging and campaigns to high-value accounts and key personas
Sales & Marketing Alignment
Ensure campaign strategies are aligned with sales priorities and pipeline goals
Collaborate with RevOps and Sales teams on lead flow, scoring logic, and engagement strategies
Requirements:
RevOps Thinking & Funnel Orientation
Strong understanding of full-funnel metrics, pipeline contribution, and revenue impact
Ability to translate marketing efforts into measurable business outcomes
Strategic Planning with Data Backbone
Experience building data-informed messaging and campaign strategies
Ability to connect insights → strategy → execution → performance
MOps Collaboration & System Awareness
Working knowledge of Marketing Automation and CRM ecosystems (e.g., HubSpot, Salesforce)
Understanding of lead lifecycle, scoring models, routing logic, and attribution
Understanding of data enrichment ecosystems (ZoomInfo, Apollo, etc.)
Campaign Orchestration Mindset
Ability to design integrated, multi-channel campaign strategies
Strong coordination across teams to ensure execution excellence
Measurement & Analytics Orientation
Strong analytical skills with ability to interpret campaign and funnel data
Proficiency in Excel/Google Sheets for analysis and reporting
Familiarity with analytics and attribution tools (GA4, BI tools like Tableau/Power BI)
Buyer Journey & Persona Mapping
Deep understanding of persona-based messaging and journey-based planning
Experience aligning content and campaigns to different stakeholder roles
Exposure to ABM platforms and frameworks (6sense, Demandbase, etc.)
AI & Modern Marketing Ecosystem Awareness
Familiarity with AI-driven tools, automation, and data enrichment in marketing workflows
Nice to have:
Certificate to ABM platforms and frameworks (6sense, Demandbase, etc.)
Experience and working knowledge of data enrichment ecosystems (ZoomInfo, Apollo, etc.)
Working knowledge of paid media, SEO, and web ecosystems (from a strategy standpoint)
Certifications in Marketing Automation, Analytics, or RevOps-related tools