Strategic Partnerships Lead Job at Bloomreach

Job Description

The Strategic Partnerships Lead will build and scale Bloomreach’s partner ecosystem in the UKI, driving vertical growth through Tier‑1 digital agencies, SIs/GSIs, and in EMEA with iGaming agencies and iGaming technology partners. This IC role owns recruiting and activating strategic partners, negotiating commercial agreements, spearheading partner enablement, co‑developing GTM plays for iGaming use cases, and delivering partner‑sourced pipeline and bookings in tight alignment with Sales, Marketing, Product, and Services.

Job Responsibility

Build the UK strategic vertical partner strategy and operating model, including target partners (agencies/SIs with MarTech, data, commerce & gaming practices and complementary technology solutions) and a phased plan to achieve coverage across priority sub‑segments
Recruit, onboard, and activate Tier‑1 partners
negotiate mutually beneficial commercial agreements with clear revenue commitments, performance milestones, and enablement expectations
Lead partner sales enablement end‑to‑end: curate role‑based paths for vertical‑specific use cases across Bloomreach Engagement and Discovery
host training/webinars
drive certifications
and validate delivery readiness
Co‑develop vertical GTM plays tailored to sectors e.g. targeting iGaming operators (player acquisition & retention, personalisation, gamification, cross‑sell/upsell/reactivation etc.) with concrete assets, plays, and enablement for joint field teams
Orchestrate co‑selling with Sales on enterprise opportunities, establishing clear partner roles, value narratives, solution scopes, and resourcing plans to accelerate deal velocity and win rate
Launch co‑marketing and outbound programs with priority partners (case studies, field events, workshops, ABM, and content) to create joint awareness and generate qualified pipeline in the UK & iGaming ecosystem
Qualify inbound together with partners, ensuring fit to Bloomreach ICP, use cases, and solution scope
guide deal structuring and partner attach strategy
Maintain accurate forecasting and reporting on partner‑sourced/attached opportunities, partner health, enablement status, certifications, and pipeline coverage
publish dashboards and insights
Drive strong internal alignment with Sales, Product, Services, Legal, and Deal Desk to remove friction, accelerate agreements, and scale repeatable motions for strategic verticals
Represent partner and market feedback from UK customers and operators back to Product for roadmap signals and to Marketing for vertical messaging and proof points

Requirements

5+ years managing agency/SI/GSI and/or technology partner relationships in enterprise software
experience in iGaming strongly preferred, with a record of building or scaling this vertical
Proven co‑selling impact with enterprise sellers and partners, from deal strategy and exec alignment to negotiation and close, consistently generating incremental partner pipeline and bookings
Deep understanding of sector‑relevant use cases (acquisition and engagement, live ops communications, storefront/merch and commerce experiences, analytics/CDP‑driven personalisation) and how partners deliver these outcomes
Strong negotiation, consultative selling, and executive communication skills
credible with C‑level at agencies, SIs, and technology partners
High energy, self‑starter, organized operator who creates clarity, builds programs, and ships results
proficient with CRM and sales automation tools
Knowledge of the UK market and iGaming dynamics and network across agencies, SIs, and tech partners is a must

What we offer

A great deal of freedom and trust
flexible working hours
work virtual-first
company events
5 paid days off to volunteer
People Development Program
communication coach
Leader Development Program
$1,500 professional education budget
Employee Assistance Program
Subscription to Calm
‘DisConnect’ days
sports, yoga, and meditation opportunities
Extended parental leave up to 26 calendar weeks for Primary Caregivers
Restricted Stock Units or Stock Options
company performance bonus
employee referral bonus of up to $3,000
work anniversary rewards

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Strategic Partnerships Lead

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