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The role of The SPM (Strategic Partner Advisor) is to build relationships with creators via a cadence of outbound communications, and to take them on an experimental journey which will help to define, expand and lock in their approach to revenue generation and revenue diversification. All of which will compliment how we build brand loyalty in their association with YouTube.
Job Responsibility:
Build relationships with creators via outbound communications
Take creators on an experimental journey to define, expand and lock in their approach to revenue generation and diversification
Develop understanding of partners' commercial goals
Provide influence on creator's strategy through storytelling, case studies, market intelligence, product features and data
Conduct enhanced discovery conversations with partners
Nurture a high-volume portfolio of pre-screened creators for an initial 6-month journey
Drive adoption of ideas through positive engagement
Document all aspects of sales cycle in CRM
Work reactively to Sales Support Team & QA direction
Offer proactive insights to wider team
Offer regular insights into geographic region and creator trends
Participate in development of materials needed for campaign/program
Requirements:
Ability to develop an understanding of partners' commercial goals
Ability to be seen as a trusted advisor and provide strong influence through compelling storytelling
Ability to conduct enhanced discovery conversations with partners
Ability to nurture a high-volume portfolio of creators
Ability to upsell/cross-sell strategies and activations
Ability to guide and influence via positive engagement
Ability to document all aspects of the sales cycle in CRM
Ability to work reactively to Sales Support Team & QA direction and offer proactive insights
Ability to offer regular insights into geographic region and creator trends