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The Strategic Merchandising Manager leads the creation and execution of merchandising strategies for assigned categories. This role will leverage market and analytical insights to complete category reviews and build detailed merchandising plans and product assortments. The Strategic Merchandising Manager will collaborate closely with the Partner, Marketing, Product and Supply Chain teams to translate strategies into executable plans, execute merchandising elements and ensure results.
Job Responsibility:
Maintain a deep understanding of assigned product categories through market research, site experience analysis, performance analysis and cross-functional insights
Conduct category strategy reviews to identify opportunities and tactics to achieve customer, sales and margin targets across assortment, promotion and experience levers
Monitor performance of assigned categories vs plans. Identify and lead execution of actions to meet or exceed targets
Lead analysis and / or planning for Merch for strategic initiatives or meetings
Own assortment selection for assigned categories to capitalize on identified market opportunities and realize financial targets
Analyze item performance and apply strategy and assortment guardrails to identify category assortments
Lead assortment review process and execution of new assortment, collaborating with cross-functional partners
Conduct scenario analysis to evaluate financial impacts of assortment plans
Identify category-specific master data requirements and lead data cleansing
Create and maintain category-specific content for website features, either directly or partnering with internal teams and / or suppliers (content pages, navigation, etc.)
Identify and recommend new site content and experiences to address customer needs based on analytics, feedback, surveys, and competitive analysis
Maintain assortment data related to site features
Participate in integrated planning process, inputting to marketing calendar and events to capitalize on opportunities
Analyze performance and identify opportunities for optimization
Requirements:
Bachelor’s degree in Business Administration or a related field or equivalent experience
3+ years of direct experience within site merchandising, retail or a related field
Experience in the nutritional supplements industry is an asset
Excellent problem solving skills with the ability to structure ambiguous problems and build executable plans
Strong analytical skills, financial acumen and proficiency with Excel or Sheets
Experience with BI tools (Looker) an asset
Strong communication and interpersonal skills
Demonstrated ability to multitask and time-manage to deliver across a variety of priorities
Ability to thrive in a fast-paced and dynamic environment with high adaptability to change and a bias for action
Nice to have:
Experience in the nutritional supplements industry
Experience with BI tools (Looker)
What we offer:
Competitive Total Rewards offerings
RRSP plan & matching (within Canada)
401(k) savings plan & matching (within US)
Customizable Health Benefits
Flexible Paid Time Off program
Discounts on Fullscript catalog of products for self, family & friends
Training allowance and company-wide learning initiatives