Strategic Marketing Product Manager, Digital Platforms Job at Antech Diagnostics (Loveland)

Job Description

Antech is seeking a highly driven and experienced Product Manager to focus on executing the short- and long-term vision around Antech’s PIMS connectivity and IHD Platform Integrations. This role is critical in enabling seamless integration across veterinary practice management systems and enhancing the customer experience through streamlined workflows and centralized access to diagnostics, imaging, and practice tools. This role requires a blend of strategic thinking, creativity, collaboration, and deep understanding of veterinary diagnostics and digital marketing tools. The ideal candidate should be adept at leading teams, navigating complex market dynamics, and driving growth through innovative marketing initiatives.

Job Responsibility

Own the commercial success of PIMS connectivity and IHD platform integrations, from market assessment and go-to-market strategy to pricing, positioning, and lifecycle management
Develop strategies to effectively compete against major industry players, identifying unique selling points and value propositions
Develop and implement comprehensive marketing strategies for our PIMS focusing on market growth and penetration
Conduct in-depth market research and analysis to identify market trends, customer needs, competitor activities, and potential opportunities for growth. Utilize this data to inform and refine marketing strategies
Engage with practicing veterinarians and corporate veterinary groups to understand their needs and tailor marketing strategies accordingly
Develop and oversee the execution of comprehensive marketing plans for PIMS connectivity and IHD platform integrations
This involves setting clear objectives, defining target audiences, determining marketing channels and tactics, allocating budgets, and measuring the effectiveness of these plans in achieving business goals
Establish and monitor key performance metrics to evaluate the effectiveness of marketing strategies and initiatives
Work closely with R&D, Capital Equipment and Products, Sales/Sales Enablement, Marketing/marcomm, National Accounts and Senior leadership audiences to ensure alignment of marketing strategies with product development and sales goals
Maintain effective communication with internal and external stakeholders, including presentations to executive teams and participation in industry events
Manage the marketing budget, ensuring resources are effectively allocated to achieve program goals and deliver a strong return on investment

Requirements

Bachelor’s degree in Marketing, Business Administration or a related discipline, specialization in healthcare marketing is an added advantage
3-5+ years of marketing experience in a healthcare, veterinary or diagnostics industry
Proven track record in executing marketing strategies in a veterinary or healthcare setting
Strategic Thinking and Marketing Expertise: Proven ability to develop and implement effective marketing strategies that align with business strategy
Analytical Skills: Strong analytical and problem-solving skills, with the ability to use data-driven insights for decision making
Adaptability: Flexibility to adapt to evolving market trends and business needs
Technical Proficiency: Familiarity with modern marketing tools and CRM systems, with a keen interest in AI and technological advancements in veterinary diagnostics
Communication Skills: Excellent verbal and written communication skills, with proficiency in presenting complex concepts to diverse audiences
Data Analysis and Metrics: Competency in using data analytics to inform marketing decisions and measure the effectiveness of marketing campaigns
Budget Management: Experience in managing marketing budgets, allocating resources efficiently, and demonstrating a strong return on investment
Digital Platform Marketing: Skills in promoting digital tools and platforms, ideally with experience in health or veterinary tech
Project Management: Strong project management skills, with a track record of successfully leading and completing marketing projects
Veterinary Diagnostics Knowledge: Understanding of the veterinary diagnostics market, including trends, challenges, and opportunities
Customer-Centric Mindset: A deep understanding of customer needs and behaviors, particularly in the context of veterinary practices
Sales Collaboration: Experience working closely with sales teams, understanding the dynamics of sales and marketing collaboration in a healthcare-related field

Nice to have

Advanced degrees: DVM/LVT preferred, MBA preferred
Veterinary industry experience: Direct experience in the veterinary industry whether in clinical practice, veterinary pharmaceuticals, diagnostics, or related fields is highly valued
Technical skills: Advanced knowledge of digital marketing tools, data analytics software, Veterinary Practice Management Software, and CRM systems
Networking and Affiliations: Active participation in relevant industry associations, networks, and professional groups within veterinary or healthcare marketing fields
Additional certifications: Certifications in marketing, digital marketing, or project management desirable

What we offer

Paid Time Off & Holidays
Medical, Dental, Vision (Multiple Plans Available)
Basic Life (Company Paid) & Supplemental Life
Short and Long Term Disability (Company Paid)
Flexible Spending Accounts/Health Savings Accounts
Paid Parental Leave
401(k) with company match
Tuition/Continuing Education Reimbursement
Life Assistance Program
Pet Care Discounts

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Strategic Marketing Product Manager, Digital Platforms

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