Strategic Marketing Planning & Business Operations - Senior Manager Job at CVS Health

Job Description

The Strategic Marketing Planning & Business Operations - Senior Manager supports and effectively implements the PCW & Enterprise Marketing Strategy — spanning both innovative long-term growth and core strategies—to ensure achievement of business goals. This role supports the development of the annual strategic marketing plan, defining priorities across Brand, Performance, Creative, and Operations teams to guide messaging and customer experience strategies for 140M+ customers. The candidate must have strong business acumen and a thorough understanding of accompanying financials (budget, results, KPIs). They ensure implementation of the strategic plan across the organization and facilitate strong communication between departments, teams, and stakeholders to inform and influence business decisions, ensuring seamless coordination, ongoing alignment, and tracking to the annual plan. This position offers broad exposure to many aspects across Enterprise marketing, as well as significant interaction with senior business leaders. Reporting directly to the PCW Chief of Staff with a direct line to the PCW CMO and their marketing leadership team of VPs.

Job Responsibility

Oversees and directs high-level business development strategies, blue chips and objectives to effectively advance and achieve critical organizational objectives and targets
Helps drive strategic planning for initiatives across the organization
Owns internal communication strategy across multiple audiences, ensuring senior level stakeholders are informed on in‑market initiatives, customer/industry trends, technology enhancements, and key tests to support informed business decisions
Lead the external communication strategy to elevate CMO and brand visibility, developing compelling talk tracks and presentation materials for external speaking engagements, and defining and optimizing social media strategy
Partners with core team members and ancillary organizations to successfully execute initiatives using best practices and principles, and identify key gaps, interdependencies, and risks
Facilitates and supports workstream efforts to ensure scope and deliverables progress at necessary rates and align to key timelines and stakeholder commitments
Strategically influences positive outcomes in a dynamic environment, including driving prescriptive work efforts as well as pivoting initial approach and plan as needed
Manages relationships with all stakeholders and contributors to drive consistent messaging
Provides guidance and council to the organization in support of the overall strategy
Remove impediments to achieving quality standards, project deadlines and business objectives
Ensure holistic ownership and accountability for assigned products and delivery
Strong ability to understand needs of audience, tailoring meeting content, communications, etc. to deliver intended outcomes
Critical thinker who can apply knowledge of business and industry to advance the organization’s goals through influential storylines
Demonstrating an ability to be agile, managing multiple complex priorities at one time, and adapting to change with enthusiasm
Ability to operate within the grey and successfully navigate ambiguity to deliver a quality product

Requirements

Bachelor’s degree required
Master’s/MBA preferred
3-4 years of Consulting Expertise (Senior Consultant, Consultant or Strategy Consultant)
1-3 years of experience in marketing and project management preferred
Proven ability to proactively lead complex initiatives with minimal oversight
Excellent communication, presentation, and interpersonal skills with the ability to tailor complex messages to varied audiences
Demonstrated ability to build and maintain credible relationships while effectively managing up, down, and across the organization with partners at all levels
Hybrid work environment – proximity to Hartford, Rhode Island, New York or Chicago Locations

What we offer

Affordable medical plan options
a 401(k) plan (including matching company contributions)
an employee stock purchase plan
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility

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Strategic Marketing Planning & Business Operations - Senior Manager

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