Strategic Marketing Manager Job at Innova Market Insights (Arnhem)

Strategic Marketing Manager

Innova Market Insights

Location:
Netherlands , Arnhem

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are seeking a highly motivated and results-driven Strategic Marketing Manager to lead our marketing efforts within the FMCG sector. You will be responsible for developing and executing comprehensive marketing strategies to drive customer acquisition, engagement and retention. The ideal candidate will have a deep understanding of the FMCG landscape, a proven track record in SaaS marketing, and be adept at developing and executing data-driven strategies to generate leads, nurture customer relationships, and drive brand awareness.

Job Responsibility:

Develop and execute a strategic marketing plan that aligns with the company's overall business objectives, with a focus on customer acquisition, retention, and market expansion in the CPG sector
Manage demand generation efforts through targeted campaigns, content marketing, SEO, PPC, email marketing and social media
Identify and implement effective lead generation tactics to attract quality prospects
Develop and manage lead nurturing campaigns to convert leads into paying customers
Oversee the creation and distribution of compelling content, including blog posts, white papers, case studies and webinars
Work with the product team to develop and launch new products and features
Identify and establish strategic partnerships and alliances within the CPG ecosystem
Develop and maintain a strong brand identity for the company within the CPG industry
Establish KPIs for all marketing activities, track performance, and provide regular reports to the executive team
Manage and mentor a small team of marketing professionals

Requirements:

Minimum of 5 years of B2B SaaS marketing and/or FMCG industry experience
Deep understanding of the FMCG landscape, including industry challenges, trends and customer needs
Proven track record of developing and executing successful marketing strategies that generate leads and drive revenue growth
Strong analytical skills with the ability to interpret data and make informed decisions
Excellent written and verbal communication skills with the ability to articulate complex ideas in a clear and concise manner
Self-motivated and results-oriented with the ability to work independently and as part of a team
Experience working with marketing automation and CRM tools

What we offer:

Attractive compensation package with a competitive base salary, plus performance bonus
Rapid development of specialist competencies within an international environment
The chance to work with an experienced team passionate about creating innovative digital solutions in the food and beverage industry
Great autonomy in managing assigned tasks and the opportunity to implement your own ideas
Access to all necessary tools for optimal performance and growth
A rewarding and enjoyable experience where you grow professionally
Modern office with an open desk structure
A fully equipped on-site gym with changing facilities for colleagues
The pension plan includes a 50% employer contribution
25 vacation days (plus Dutch Bank holidays) + 2 extra days
The possibility to purchase 10 extra days on an annual basis
One work-from-home day per week
8% holiday allowance
A diverse and international team with over 30 different nationalities
Free onsite parking
Free snacks and drinks
Travel allowance

Additional Information:

Job Posted:
December 09, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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