Strategic Marketing Manager, Robert Half

Robert Half

Location:
United States, Wilmington

Category:
-

Contract Type:
Not provided

Salary:

120000.00 - 150000.00 USD / Year

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Job Description:

Strategic Marketing Manager needed for a full-time, onsite position in Wilmington MA. Responsibilities include market research, strategic planning, sales enablement, and developing marketing strategies. The role emphasizes product, price, placement, and promotion with a focus on placement and product. Applicants must have B2B manufacturing and commodities industry experience.

Job Responsibility:

Develop and implement comprehensive market development strategies for key segments in collaboration with product, technology, and sales teams
Identify target accounts and establish effective communication channels to accelerate product adoption across the value chain
Plan and coordinate research efforts to explore new applications and market segments in line with current and future product offerings
Stay up to date on market trends, customer demands, and segment-specific insights using various internal and external resources
Conduct detailed market assessments to uncover growth opportunities and unique points of competitive differentiation
Gather and analyze customer feedback and market data to optimize marketing campaigns and business strategies
Engage with customers regularly to acquire insights that inform product development and business direction
Monitor the competitive landscape and articulate how products and solutions stand out in the market
Share curated and actionable market intelligence with leadership and the wider organization
Identify customer value drivers to craft tailored value propositions that resonate with target audiences
Develop engaging, high-quality content and messaging for communication campaigns, including collateral, white papers, digital assets, and events
Ensure brand identity is consistent and impactful across all marketing materials and channels
Create and deliver sales tools and resources to equip the sales team and enhance customer acquisition
Measure and evaluate the success of enablement initiatives to ensure alignment with sales objectives.

Requirements:

A bachelor's degree in marketing, business, or a related field
MBA preferred
At least 7 years of proven work experience as a B2B Marketing Manager, preferably in the commodities industry
Must have experience working in an industry with long sales cycles
Profound knowledge and understanding of the commodities industry is preferred
Proven track record of developing and executing successful B2B marketing campaigns
Proficiency in CRM software and digital marketing techniques/tools
Excellent project management and team leadership abilities
A proactive self-starter with the ability to work well independently as well as in a team.

Nice to have:

Profound knowledge and understanding of the commodities industry
MBA preferred.

What we offer:

Medical
vision
dental
life and disability insurance
401(k) plan
free online training.

Additional Information:

Job Posted:
April 29, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Strategic Marketing Manager