Strategic Marketing Manager

• Lead the creation and execution of comprehensive marketing plans for three key segments: B2B (developers/architects), Dealer Networks, and D2C
• Act as a proactive partner to the sales organization, coaching teams on marketing-driven techniques to enhance performance
• Mentor and guide an internal team, including a Digital Marketing Specialist and Content Creator, while managing relationships with external agencies
• Conduct market research to monitor competitive activity and identify new opportunities for growth in North America
• Manage the marketing budget and oversee campaigns across digital (Meta, Google), print, events, and PR, ensuring high ROI and brand consistency
• Collaborate with product and executive teams to ensure marketing initiatives are fully integrated with organizational goals

• 5+ years of experience in marketing management, with a proven track record of influencing high-level strategy
• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred)
• Experience in the building solutions, construction, or architectural sectors is highly desirable
• Strong analytical skills with the ability to translate complex market data into actionable, results-oriented plans
• Exceptional interpersonal and presentation skills
• A positive, outgoing professional who thrives in a fast-paced, evolving environment and possesses a hands-on approach
• Familiarity with CRM systems, analytics tools, and digital marketing platforms

Experience in the building solutions, construction, or architectural sectors

• Global Impact, Local Feel: Work for a world leader in its segment while enjoying the collaborative, "know-your-name" culture of a family-owned business
• Strategic Influence: As a brand-new role, you have a blank canvas to redefine the North American marketing strategy and influence high-level business decisions
• Innovative Product: Represent a high-quality, sustainable product that is gaining significant traction in a low-maturity market with massive upside
• Work-Life Balance: Enjoy a flexible hybrid schedule with only two days per week in the Vaughan office
• Professional Growth: Direct visibility to the Executive VP and the opportunity to mentor a talented internal team