Strategic Initiatives Marketing Manager Job at Outsource UK (London)

Job Description

Interim Strategic Initiatives Marketing Manager Contract: 12 Months, likely for extension Location: London- Canary Wharf- 2/3 days per week Pay: 450-500 Inside IR35- via umbrella Client: Financial Services Role Overview We are seeking an experienced Strategic Initiatives Marketing Manager (contractor) to lead delivery across key pan-regional priorities during a 12-month parental cover period. This is a hands-on, delivery-focused role sitting at the centre of our brand campaigns, retail/next-gen go-to-market (GTM), and strategic partnership initiatives. The role requires someone who can quickly embed, operate with pace, and drive measurable outcomes across multiple workstreams and stakeholders. The successful candidate will bring a strong balance of strategic thinking and executional delivery, with the ability to navigate a matrixed, pan-EMEA marketing environment.

Job Responsibility

Lead the development and execution of co-branded marketing campaigns with key distribution and platform partners
Build and actively manage a forward-looking partnership campaign pipeline
Own end-to-end delivery: briefing, messaging, content, media activation, and performance tracking
Partner closely with sales and external stakeholders to ensure campaigns are mutually valuable, scalable and results-driven
Support delivery of pan-regional brand campaigns, ensuring alignment with business priorities
Lead coordination of brand research and measurement, including liaison with internal brand team, management of external research/survey agency, translating outputs into clear, actionable insights for stakeholders
Ensure brand investment is supported by robust tracking and continuous optimisation
Apply AI and analytics tools to surface patterns, optimise campaigns and strengthen insight generation
Support delivery of broader retail investor marketing initiatives, including ETF education campaigns, content-led digital engagement, NextGen/retail investor targeting strategies
Contribute to finfluencer and digital-first marketing activity, ensuring alignment with brand and risk guardrails
Explore and test AI-driven approaches to content creation, personalisation and audience engagement
Ensure campaigns are tailored to self-directed investor behaviours and platform ecosystems
Act as the marketing liaison to SEM and paid social teams across brand campaigns, retail / next-gen initiatives, partnership activity
Provide clear campaign briefs, audience requirements and messaging inputs to channel specialists
Ensure alignment and consistency across markets and campaigns, working through the relevant channel teams
Support priority strategic marketing initiatives across EMEA
Act as a connector across brand, retail, partnerships, digital teams and agencies
Maintain strong delivery discipline: clear timelines and ownership, stakeholder alignment, regular performance tracking and reporting
Act as an AI-enabled marketer, embedding tools such as Copilot into day-to-day workflows to improve productivity and output quality
Identify opportunities to use agent-based AI (agentic AI) to automate or scale repeatable marketing tasks, where appropriate
Share best practice, use cases and learnings with the wider team to build AI capabilities across marketing

Requirements

Proven experience delivering integrated marketing campaigns (brand, performance and partnerships)
Strong understanding of digital marketing channels (SEM, paid social, content)
Demonstrated ability to use AI tools (e.g. Copilot or similar) to enhance marketing effectiveness and productivity
Familiarity with emerging AI capabilities, including agent-based workflows and automation
Experience working with co-branded campaigns and/or distribution partners/platforms
Track record managing external agencies and research partners
Strong analytical mindset - able to translate data into clear recommendations
Excellent stakeholder management across senior and cross-functional teams
Ability to hit the ground running in a fast-paced, contractor capacity

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Strategic Initiatives Marketing Manager

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