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The role will focus on building a strong understanding of market dynamics, consumer behaviour, category trends, and competitive landscapes across China, Japan, Korea, and India. It will also support the VP of Strategy in identifying organic and inorganic growth opportunities in the region, shaping insight-driven strategy, and supporting innovation by connecting market needs with long-term business ambition. The role will explore the development of high-impact strategic partnerships in technology, academia, innovation and startup ecosystems that can unlock long-term growth opportunities.
Job Responsibility:
Develop a market insights engine covering consumers, category trends, and competitive landscapes for China, Japan, Korea, and India
Track market shifts, competitor innovations, pricing strategies, and distribution changes
Produce compelling, executive-ready analysis for senior leadership
Build and manage strategic relationships that can support future growth Initiatives
Explore ecosystem partnerships and integrations with platforms and device manufacturers
Develop collaborations for user behaviour studies, technology R&D, materials research, and product technologies
Identify startup or emerging technologies relevant to future product directions
Identify whitespace opportunities across markets, categories, channels, and consumer segments
Provide insights that can inform new product opportunities, localisation needs, GTM approaches, and portfolio optimisation
Support long-range planning and strategic prioritisation
Monitor emerging brands, technologies, platforms, and business models that could complement Marshall’s portfolio
Conduct preliminary screening of partnership, investment, or acquisition opportunities
Provide market intelligence that supports the development of global M&A hypotheses
Support the APAC teams in the multi-year GTM strategy development for China, Japan, Korea, and India
Requirements:
5+ years of experience in strategy, market insights, product strategy, or commercial strategy within APAC
Strong understanding of at least two priority markets (China, Japan, Korea, India)
China experience strongly preferred
Proven experience in identifying strategic growth opportunities
Ability to build and manage partnerships across technology, academic, startups, and innovation ecosystems