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As the Strategy & Insights Manager, APAC, you will be the regional architect of growth for a world-renowned premium audio and lifestyle brand. This role goes beyond traditional market research; it requires a deep passion for how music, technology, and culture intersect. Reporting to the VP of Strategy, you will decode the evolving soundscape of APAC—understanding how consumers in China, Japan, Korea, and India experience music and integrated audio. You will identify organic and inorganic opportunities to expand our footprint, from scouting disruptive audio startups to building high-impact partnerships with the music-tech ecosystem, creative communities, and academic research labs.
Job Responsibility:
Cultural Insights & Category Foresight: Build a best-in-class insights engine focused on the audio category, music consumption habits, and youth subcultures across key APAC markets
Track the convergence of hardware, software, and lifestyle trends, providing foresight on how Gen Z and creative professionals interact with premium sound
Analyze not just functional competitors, but share of ear and share of lifestyle rivals in the premium electronics space
Strategic Ecosystems (Music, Tech & Innovation): Explore integrations with music streaming platforms, smart home ecosystems, and high-fidelity audio technologies
Partner with research institutions on acoustics, psychoacoustics, and sustainable materials for the next generation of audio products
Identify emerging startups in Spatial Audio, AI-driven sound, and wearable tech that align with the brand’s iconic heritage and future direction
Growth & Portfolio Strategy: Pinpoint whitespace in the APAC market for new audio categories, limited-edition collaborations, and localized GTM strategies that resonate with local music scenes
Monitor the landscape for boutique audio brands or technology enablers that could complement the global portfolio
Lead long-range planning that balances commercial scale with brand heat and cultural relevance
Requirements:
5+ years in Strategy or Insights, ideally within Premium Consumer Electronics, Lifestyle Audio, or Culture-driven Tech
A profound understanding of the global music industry and audio technology is a significant advantage
Deep roots in at least two priority markets (China, Japan, Korea, India)
China experience is essential
Ability to turn cultural trends into scalable business models and investment hypotheses