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We are seeking an experienced and dynamic Strategic Communications Lead for Consumer Hardware to join our growing team. This individual will be responsible for developing and executing a comprehensive communications strategy for Ledger's consumer products, encompassing both Ledger signers and the Ledger Wallet app & services. The ideal candidate will have a passion for consumer technology, a proven track record in PR and communications, and a desire to help shape a new and evolving industry.
Job Responsibility:
Develop and implement a robust, global communications strategy for Ledger's consumer hardware and services, aligning with overall business objectives
Lead and manage review campaigns, ensuring positive and impactful coverage of our products
Design and execute new media seeding campaigns to drive awareness and adoption
Oversee participation in gift guides, product awards, and other strategic editorial opportunities
Cultivate and maintain strong, trusted relationships with consumer technology media, journalists, and industry analysts
Secure marquee articles and a consistent cadence of coverage for Ledger's consumer technology products
Collaborate cross-functionally with tech, product, marketing, and leadership teams to ensure consistent messaging and brand positioning
Requirements:
10+ years of experience in consumer technology PR and communications, with experience working on hardware products
Demonstrated history of securing top-tier media coverage and a regular cadence of articles for consumer tech products
Exceptional relationships with consumer technology media and journalists
Proven ability to develop and execute comprehensive communications strategies
Experience running successful review campaigns, new media seeding campaigns, gift guides, and awards programs
Strong understanding of the digital asset and blockchain space (preferred, but not required)
Excellent written and verbal communication skills
Ability to thrive in a fast-paced, evolving environment
Based in London or New York
Nice to have:
Strong understanding of the digital asset and blockchain space