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The Strategic Account Director is responsible for driving revenue growth and customer opportunities by managing and growing assigned strategic accounts and opportunities. This role will develop proactive relationships with key contacts across Key accounts, driving awareness and adoption of Encore products and services to the end customer by articulating the value of a combined service offering they may not be currently aware is available to them through deeper collaboration with Encore. By establishing trust with end customer account teams, the successful Strategic Account Director will earn direct engagement and interaction with large opportunity end-user event customers to sell Encore and create multi-year relationships.
Job Responsibility:
Strategic consultative selling into multiple industries
Build and maintain close relationships with prospects and clients to expand the revenue/business opportunity
Build strategies and customer pursuit plans
Ownership of assigned business portfolio
Develop relationships with multiple key stakeholders to include SVPs and Corporate Directors of Events, Directors of Sales and Events, meeting planners, business unit directors and C-Level executives
Understand customer needs and goals to create an account strategy
Secure customer-facing appointments and conduct sales calls
Coordinate and lead customer consultations and presentations
Maintain active membership in key industry organizations (MPI/PCMA/CEMA)
Partner with sales leadership on strategically mapping out the assigned sector / sub sector
Oversee execution of strategies throughout the organization to drive YOY revenue growth, increased profit, and new business growth
Participate as needed in semi-annual business reviews with key chain stakeholders
Function as liaison between VPs, Strategic Accounts, and Field Sales
Proudly demonstrate Encore’s audience engagement impact and demonstrable ROI
Prepare quarterly review and measurement for Director of Sales on account portfolio progress against objectives
Seek and manage Encore engagement in chain partner events
Engage customers at key live events with Chain partners
Advocate for customers/Chain relationships and Encore service quality
Successfully transition events and accounts seamlessly as ownership is identified and assigned
Ensure and educate internal team members in the compliance and consistent execution of any Chain or customer agreements
Bring market insights to the business to inform and influence Encore’s development roadmap
Consult with internal resources to convey event requirements, budget expectations, and timelines
Maintain timely and consistent reporting, delivery, and internal/external communication of key requirements
Build and actively own updated schedule of events, meetings, and travel
Work closely with Encore internal contacts to realize account objectives
Monitor and maintain accurate and timely Compass (CRM) Account and Contact data entry, billing records, show evaluations, customer surveys, monthly or quarterly reporting
Meet and exceed quarterly and annual portfolio value
Actively manage account pipeline throughout the entire organization for all Encore services including core audio visual services, digital, production, creative, and strategic services
Identify and develop account plans and mutually beneficial terms designed to increase revenue for all accounts while managing compliance, profitability, and revenue channel development
Requirements:
Bachelor’s degree or equivalent
8+ years proven success in a sales-focused account management environment
Experience of selling over the phone and face-to-face
Strong commercial acumen with a hunger for deal making
Natural communicator, and a born networker with an appetite for relationship building
Experienced in the disciplined use of customer relationship management (CRM) software
Articulate, with a confident telephone manner, as well as a focused listener
Exceptional customer service standards
Must be a self-starter and self-motivated, but with the ability and willingness to take direction and work in close collaboration with colleagues
Some travel required when face to face meetings come back