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We've spent over a decade building a brand people genuinely love – online, through our products, and in the way we show up in the world. Now we're doing something we've never done before; opening our first Bellroy owned store. This is a big deal for us – it brings everything that Bellroy stands for into a physical space. An energising, design-focused place where customers can engage with our products, try them on and uncover the nitty gritty from our seasoned Carry Guides. And we need someone to lead that experience – our first Store Manager.
Job Responsibility:
Help shape what our stores become
Coach a small team
Make real-time calls when things get busy or tricky
Model the kind of customer experience we want to be known for
Open the doors in the morning and lock up at night
Spend time at Bellroy HQ and online, getting a deeper understanding of our products, values and design philosophy
Sit down with our Retail, Brand and Cx folks to understand what we want this store to feel like – then start turning that into clear rituals, standards and ways of working
Map out the roles, shifts and skills we’ll need in your team, then work with Talent to screen applications and start interviewing our first crew of Carry Guides
Work with our visual and brand teams on how the store will be laid out
Help define the nuts and bolts of store operations: opening and closing routines, cash handling, stock processes, service standards and “what we do when things go wrong”
Build simple tools and documentation
Share weekly updates with Bellroy HQ on what you’re learning
Be on the shop floor most of your week
Watch for patterns in what's selling, what questions keep coming up, where people hesitate – then use those observations to refine the layout, storytelling and service rituals
Keep coaching your Carry Guides through quick feedback and regular check-ins
Hold those operational rhythms you defined - rosters, stock, visuals, cash-up, compliance - in a way that keeps the store running calmly
Keep experimenting with new ideas and share what you learn back to HQ
Requirements:
5+ years in retail, with at least some of that in a leadership or supervisory role
A knack for coaching and developing others
The ability to document and communicate new standards in ways others can engage with – including visual merchandising, sales, inventory and customer support
A calm head when things get busy
Strong communication skills, both with customers and with your crew
Comfort with POS systems and basic troubleshooting knowledge
A thirst for product knowledge and understanding how products differ from one another
A genuine interest in Bellroy – our products, our values, and what we're trying to do in the world
A track record of driving sales and hitting targets, without losing sight of what makes a customer experience genuinely good
A natural curiosity about human behavior and what compels customers to purchase product on the shop floor