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The Store Manager is responsible for the overall performance, safety, and success of their bakery. They will lead the store team to deliver exceptional customer experiences, strong commercial results, and consistent brand standards in line with Insomnia Cookies’ late-night, digital-first model. Reporting to the District Manager, this role is ideal for a confident, people-focused leader who thrives in a fast-paced environment and takes full ownership of operational delivery, team development, and in-store performance.
Job Responsibility:
Own and deliver store-level sales, labour, and profitability targets
Understand and manage key store KPIs, using data to drive improvements
Maximise commercial opportunities through strong execution of promotions, upselling, and local initiatives
Control costs, waste, stock, and cash handling to protect profitability
Execute company-led marketing initiatives, promotions, and Limited Time Offers (LTOs) in-store
Support profit protection by managing labour efficiency, reducing waste, and maintaining strong operational controls
Identify local opportunities to drive incremental sales while maintaining brand integrity
Recruit, onboard, train, and develop store team members and Shift Leaders
Provide hands-on coaching during shifts to improve skills, confidence, and operational execution
Build a strong succession pipeline within the store
Foster an open, inclusive, and collaborative culture where ideas are encouraged and accountability is clear
Manage performance, absence, and conduct in line with company policies and UK employment legislation
Deliver in-store execution of marketing campaigns, LTOs, and new product launches
Support local community engagement and events to build brand awareness
Act as a brand ambassador for Insomnia Cookies within the local area
Ensure full compliance with health & safety, food hygiene, and operational standards at all times
Maintain a safe, clean, and well-organised bakery environment
Ensure opening, closing, and late-night trading procedures are followed correctly
Escalate operational risks or incidents promptly to the District Manager
Support new team members and, where required, assist with new bakery openings or training in nearby stores
Requirements:
Previous experience as a Store Manager, Assistant Manager, or equivalent leadership role in retail, QSR, or hospitality
Experience in fast-paced, high-volume environments
Exposure to delivery-led or late-night operations is an advantage
Hands-on, people-focused, and approachable leadership style
Confident coaching and developing teams through example
Strong understanding of store-level KPIs, labour management, and sales drivers
Comfortable using performance data to make decisions and drive improvement
Energetic, resilient, and adaptable
Strong sense of ownership and accountability for store results and team development
Solutions-oriented with the ability to manage competing priorities
Ambitious and motivated to grow within Insomnia Cookies
Builds strong relationships with their team, peers, and support functions
Champions Insomnia Cookies’ culture, values, and customer-first approach
What we offer:
Competitive salary plus quarterly bonus based on KPIs
Life Assurance
Pension
Holiday Pay
Guaranteed paid day off for your birthday
Guaranteed paid day off for your child’s birthday or pet’s birthday and another one for your significant other
Employee assistance and wellness support
2 paid charity days per year to support your local community