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Stock and Enquiry Manager

sytnerworcesterbmw.co.uk Logo

Sytner BMW Worcester

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Location:
United Kingdom , Watford

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Category:
Sales

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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

We are seeking a driven, highly organised and commercially focused Stock and Enquiry Manager to oversee both vehicle inventory management and sales enquiry performance at Mercedes-Benz of Watford. This dual-responsibility role is pivotal in ensuring seamless alignment between vehicle availability and customer demand. You will manage all inbound sales enquiries while maintaining accurate, optimised stock levels to maximise conversion, profitability and customer satisfaction. The role requires strong leadership, attention to detail and the ability to perform in a fast-paced premium retail environment.

Job Responsibility:

  • Oversee all inbound and outbound sales enquiries across phone, email, website and third-party platforms
  • Ensure rapid response times and professional communication aligned with brand standards
  • Qualify and allocate leads effectively to the sales team
  • Implement structured follow-up processes to maximise appointment setting and conversion rates
  • Monitor enquiry KPIs including response time, show rate and sales performance
  • Maintain accurate oversight of all new and used vehicle stock
  • Monitor stock status including ordered, in-transit, prepared, displayed and sold units
  • Manage stock ageing and implement strategies to optimise turn and margin
  • Conduct regular stock audits to ensure system accuracy
  • Coordinate vehicle sourcing and inter-site transfers where required
  • Work closely with the Sales Manager to ensure stock mix aligns with enquiry trends and market demand
  • Support pricing strategy reviews based on performance and competitor analysis
  • Liaise with logistics, preparation and marketing teams to ensure vehicles are ready and correctly advertised
  • Lead and develop the enquiry handling function
  • Set and monitor clear KPIs for response, conversion and stock accuracy
  • Provide reporting to senior management on stock performance and enquiry conversion metrics
  • Identify opportunities for process improvement and operational efficiency
  • Ensure accurate CRM and DMS data management
  • Maintain compliance with FCA regulations, GDPR and internal policies
  • Uphold brand standards in all customer interactions and operational processes

Requirements:

  • Proven experience in automotive retail, stock control, or enquiry management
  • Strong leadership and team management capability
  • Analytical mindset with experience interpreting sales and stock data
  • Excellent organisational skills and attention to detail
  • Proficiency in CRM/DMS systems and Microsoft Office
  • Customer-focused with a commitment to delivering a premium experience
What we offer:
  • Enhanced Holiday Entitlement – 33 days inc. bank holidays
  • Industry-leading Maternity, Paternity and Adoption Pay
  • Career Development
  • Recognition of Long Service every 5 years
  • Discounted Car Schemes
  • High Street Discounts
  • Discounted Gym memberships
  • Cycle to work scheme
  • One day a year paid voluntary / community work

Additional Information:

Job Posted:
March 01, 2026

Employment Type:
Fulltime
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