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The Ministry of Education (MoE), with technical support from UNESCO and in partnership with Global Affairs Canada, is implementing a four-year programme (2024–2027) titled 'Technical Assistance for Transforming Technical and Vocational Education and Training (TVET) in Jordan.' The programme aims to strengthen the TVET system to better respond to labour market needs, reduce youth unemployment, and address gender disparities. As part of this reform, the MoE is introducing the Business and Technology Education Council (BTEC) framework in secondary vocational education (grades 10–12). This transition aims to improve the quality, relevance, and employability outcomes of vocational education graduates. Despite these efforts, TVET continues to face perception challenges, often being associated with low academic performance. At the same time, private sector engagement in vocational education, particularly in providing Work-Based Learning (WBL) opportunities, remains limited. To support Outcome 3.1 of the programme, it increases awareness and knowledge of TVET among private sector stakeholders, UNESCO and the MoE aim to design a targeted awareness campaign. A critical first step is to engage private sector stakeholders in a structured consultation process to co-create relevant, credible, and compelling campaign messages; under Activity 3.1.1.1: Consultations with stakeholders on national campaign and agreement on key messages.
Job Responsibility
Develop a detailed inception report outlining methodology for stakeholder mapping and engagement, consultation design and facilitation approach, detailed work plan with timeline and milestones and proposed sequencing of activities, stakeholder segmentation approach
Identify and map at least 80-100 private sector stakeholders, ensuring representation across key economic sectors relevant to TVET BTEC pathways, industry leaders and HR professionals, inclusion of SMEs, large enterprises, and startups, engagement of business associations, chambers of commerce, and sector skills councils and relevant employers' representative bodies, gender, inclusion of persons with disabilities and geographic diversity
Develop a stakeholder database including profiles and relevance to TVET and then invite them to the sessions
Organize and facilitate five (5) inclusive and gender sensitive participatory consultation workshops with the identified stakeholders
Based on stakeholder consultations, finalize a private sector messaging framework centered on at least five tailored key messages, supported by clear value propositions and appropriate narratives and communication channels to effectively engage target audiences
Prepare and submit workshop reports (summary per session) and a final synthesis report, including methodology, stakeholder analysis, key findings, messaging framework, strategic recommendations for campaign development
Requirements
Advanced University degree (Master or equivalent) in Communication, Media, Journalism, Public Relations, or a closely related field
A minimum of 10 years of experience in stakeholder engagement, event facilitation, or communication campaigns
Demonstrated experience in developing communication related outputs, such as messaging frameworks, key messages, value propositions, campaign inputs, consultation reports, policy briefs, concept notes, or stakeholder engagement materials
Demonstrated ability to engage with private sector actors, business associations, chambers of commerce, sector representatives, employers, or comparable institutional stakeholders
Strong analytical and reporting skills, with the ability to synthesize consultation findings and translate stakeholder inputs into clear, practical, and usable communication outputs
Strong coordination and organizational skills, including the ability to manage invitations, stakeholder follow up, documentation, and timely delivery of outputs
Strong drafting, documentation, and reporting skills in both Arabic and English
Strong coordination and follow up skills
Demonstrated proficiency in MS Office applications and other relevant digital tools
Strong organizational, planning, and prioritization skills
Ability to manage multiple tasks and deadlines in a timely and efficient manner
Ability to work proactively, with close daily coordination and limited supervision
Ability to work effectively under pressure and in a multicultural environment
High sense of professionalism, discretion, and reliability
Excellent communication and interpersonal skills, including the ability to interact professionally and appropriately with government counterparts, education institutions, consultants, service providers, and other stakeholders
Strong teamwork skills and ability to work constructively with UNESCO team members and external partners
Good institutional understanding, including respect for communication channels, reporting lines, roles, responsibilities, and appropriate communication protocols
Ability to maintain respectful, clear, and solution-oriented communication, including in sensitive or time sensitive situations
Language Fluency in Arabic and English (spoken and written), with the ability to draft professional documents in both languages
Nice to have
Prior experience working on education reform, TVET, skills development, labour market programmes, youth employment, private sector engagement, or work-based learning
Familiarity with the Jordanian private sector landscape, including chambers of commerce, business associations, sector skills councils, SMEs, large enterprises, and startups
Experience working with government entities, ministries, UN agencies, INGOs, donor funded projects, or large national institutions
Familiarity with BTEC or similar competency-based education and training pathways would be considered an asset
Experience translating structured consultations into practical recommendations for awareness campaigns, communication plans, outreach strategies, or institutional communication products