Staff Software Specialist - AI - Monetisation

Ads is the largest revenue generator at Meta and Ads Quality represents around 20% of total revenues which are used to generate long term ads and organic engagement. Core Ads Quality is a unique team jointly optimizing for both quality and revenue, aiming at making this investment more revenue / quality trade-off efficient and generate long term revenue growth through user learning. Among others, Core Ads Quality focuses on: Finding the right trade-off between short and long term revenues; Standardizing and optimizing quality treatment of ads across surfaces and page types; Understanding user behavior with respect to ads quality; Building a solid infrastructure around signals, labels and quality metrics. We work at the intersection of Ads, Machine Learning and User Behavior understanding. The nature of our work is very analytical, involving collaboration with our Data Scientist and a heavy focus on not only understand “what” but also “why”. Despite having been created a couple of years ago, the Ads Quality space at Meta is still nascent and full of unexploited opportunities. The org is further structured into the following teams/sub-pillars: Integrity & Efficiency; Ads Conversion Familiarity; Post-Click Quality; Modeling; Quality Science. The team has consistently hit their goals and delivered XXXM$ in incremental long term revenue for Meta while ensuring high ads quality.