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Ads is the largest revenue generator at Meta and Ads Quality represents around 20% of total revenues which are used to generate long term ads and organic engagement. Core Ads Quality is a unique team jointly optimizing for both quality and revenue, aiming at making this investment more revenue / quality trade-off efficient and generate long term revenue growth through user learning.
Job Responsibility:
Work on meaningful technical (ML and infra) problems at Meta’s scale affecting multiple surfaces (Facebook, Instagram, Threads,...)
Fundamentally change how decisions are made across the business when investing on ads quality
Develop novel, accurate AI algorithms and advanced systems for large scale applications
Define long term plans and lead teams on executing them
Improve the experience of user interacting with ads and help the company mission to establish valuable connections between users and businesses
Lead projects with clear top-line metric impact
Ensure Ads Quality is at the forefront of AI technologies
Requirements:
Bachelor in Artificial Intelligence (AI), computer science, related technical fields, or equivalent practical experience
Experience in bringing research results into production
Experience in training, fine-tuning, and/or experimenting with foundation models beyond black-box use
Experience developing machine learning algorithms or machine learning infrastructure in Python, PyTorch, and/or C/C++
Track record delivering successful products with large scale impact
Nice to have:
PhD in Artificial Intelligence (AI), computer science, related technical fields, or equivalent practical experience
Experience in Reinforcement Learning, GenAI, Large Language Models, etc
Experience in Ads, especially in auction theory and implementation (bidding, budgeting, targeting)
Experience in User Behaviour modellling, Long-term Value optimization or Causal Learning