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As a Staff Product Marketing Manager - Enterprise Solutions at dbt Labs, you will play a pivotal role in shaping the market perception of dbt—the industry standard that helps organizations build, manage, and analyze data at scale. In this role, you’ll have the opportunity to position dbt as an enterprise solution that solves the most pressing strategic initiatives for our enterprise customers and prospects. This role is ideal for someone who’s as comfortable digging into the details of dbt features and our users’ needs as they are with telling a big-picture story about where our platform and industry are headed.
Job Responsibility:
Own strategic messaging, positioning & differentiation
Create clarity of ownership and execution across use case solutions messaging, persona strategy, enterprise sales plays, and enablement content
Build narratives and market-facing content that clearly communicate the business value of dbt to executive buyers and mid-level technical champions
Own positioning, messaging, and value propositions for our platform and key solutions across use cases and industries
Bring market, customer, and competitive insights back to product, pricing, and packaging decisions, ensuring roadmap prioritization reflects real buyer needs
Drive cross-functional go-to-market success
Translate complex technical capabilities into clear, field-ready narratives that drive adoption and pipeline from initial awareness to final decision
Partner with demand gen and campaign teams to build campaign strategy and align launch tactics with pipeline goals and buyer journey gaps
measure and report on the effectiveness of marketing campaigns and use insights to drive continuous improvement
Package strategic sales plays into end-to-end GTM kits: pitch decks, demo flows, discovery guides and objection handling, short- and long-form content, customer testimonials, and competitive positioning
Partner closely with sales enablement to ensure high adoption and measurable impact
Serve as a visible, trusted leader across sales, product, and marketing, representing the voice of product marketing in key internal and customer-facing forums
Requirements:
6+ years of experience in product or solutions marketing, preferably within the data analytics domain
A proven track record of developing and executing successful sales plays and marketing campaigns for B2B software products
Strong understanding of the data analytics industry and its challenges, with the ability to translate complex concepts into clear, compelling messaging
Exceptional written and verbal communication skills, with a talent and passion for storytelling
Experience working with cross-functional teams, demonstrating strong leadership and collaborative abilities
Demonstrated analytical skills, with the ability to leverage data to inform marketing strategies and decisions
Nice to have:
Prior experience working at a data analytics and/or open source software company
Experience with value selling frameworks such as Command of the Message
Familiarity with the modern analytics stack, and a strong grasp of market dynamics within it
Experience as an end-user of dbt, and/or experience as a data analyst, data engineer, or data scientist
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